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Hayward Pool Filter

Maybe

Search demand grew +92.1% this quarter. But prices span $45.61–$1729.20, mostly outside the sweet spot, so Hayward Pool Filter is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$1.1M/yr216K searches / yr
90-day growth
+92.1%search demand this quarter
Competition
29%top-5 click share · 20 brands · 53 sellers

Flapen Score

Hayward Pool Filter against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hayward Pool Filter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayward Pool Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Hayward Pool Filter 216K times last year and spent an estimated $1.1M. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +92.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+92.1%
Conversion, latest week
1.5%
Market size, estimated
$1.1Ma year
Peak month
June8.0× the quietest month
Top search term
hayward pool filter138K searches a year

02 · Price

A sale here is worth $352.26.

Listings sell for $352.26 on average, from $45.61 to $1729.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $352.26 that is $0 to $35K a year per listing.

Average price
$352.26above the $15 to $100 sweet spot
Price range
$45.61–$1729.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$35K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #495 within Filters & Filter Media. It carries 579 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
82%
Out of stock, average day
4.6%
Average rank
#495in Filters & Filter Media
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
579per listing
Listings tracked
60

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hayward Pool Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

53

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

29%

Top 20: 74%

Open market

11%

  • Brand 154%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 11%)

Demand

Hayward Pool Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.0×

Search terms

Top Hayward Pool Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hayward pool filter138K/yr
  • hayward pool filter cartridge16K/yr
  • hayward filter12K/yr
  • hayward cartridge filter10K/yr
  • hayward cartridge pool filter system7K/yr
  • hayward pool filters10K/yr
  • hayward filter cartridge6K/yr
  • pool filter hayward4K/yr
  • hayward cartridge pool filter6K/yr
  • hayward pool cartridge filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Hayward Pool Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
24%of negative reviews mention “Filtration”
1.4%of orders come back
“not filters”
A buyer, on “Filtration”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hayward Pool Filter questions

Answered from the same tracked data.