Is hayward c1200 filter cartridge profitable to sell on Amazon United States?

The niche generates $576K/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +58.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the hayward c1200 filter cartridge niche?

20 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in hayward c1200 filter cartridge?

Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.6%.

When does demand for hayward c1200 filter cartridge peak?

Demand peaks in Mar–Aug–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the hayward c1200 filter cartridge niche?

Listings span $41.22–$855.43; the average listing price is $100.81 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.

hayward c1200 filter cartridge

Worth a look

Shows searches that convert (13.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Great$100.81

avg listing price — sweet spot $15–$100

Growth

Good+58.4%

90-day search growth — must beat 0% to launch

Review moat

Good657.88

avg incumbent reviews — the moat a new listing must climb

Market size

Good$576K

$576K/yr · 43K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$41.22–$855.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, hayward c1200 filter cartridge is a $576K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hayward c1200 filter cartridge market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $504K–$605K; units × avg price
Conversion rate: 13.4%
Avg BSR: #199
Page quality: 0%
Prime: 88%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

37%

POOLPURE18%
Future Way15%
Fil-fresh10%
Cryspool8%
Cielvita6%
POOLVEFECT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.4% search growth over the last 90 days.

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top hayward c1200 filter cartridge search terms

c1200 pool filter cartridge13K/yr +53.6%12.3% conv.
hayward c1200 filter cartridge9K/yr +59.7%10.3% conv.
pa120 pool filter cartridge4K/yr +96.9%12.9% conv.
c1200 pool filter4K/yr +36.3%10.2% conv.
cx1200re pool filter cartridge3K/yr +84.5%12.1% conv.
pleatco pa1203K/yr +123.4%8.0% conv.
hayward 1200 pool filter cartridge3K/yr +43.6%11.7% conv.
hayward c12003K/yr +27.0%5.9% conv.
pa1202K/yr +25.5%7.3% conv.

All search terms

Top hayward c1200 filter cartridge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POOLPURE C1200 Pool Filter Replaces Hayward C1200 CX1200RE HAY823C Pleatco PA120 Ultra-B2 Unicel C-8412 Filbur FC-1293 Clearwater II 125 Waterway Pro Clean PCCF-125 L x OD:23 1/4 x 8 15/16

POOLPURE$63.124.7★4,470 rev

Future Way C1200 Pool Filter Cartridge Replacement for Hayward Star Clear Plus C1200 Replace Pleatco PA120 Hayward CX1200RE Unicel C-8412 120 sq.ft

Future Way$54.644.7★1,312 rev

Fil-fresh C1200 Pool Filter Cartridges Compatible with Hayward C1200 Replacement for Pleatco PA120 Hayward CX1200RE Unicel C-8412 120 sq.ft

Fil-fresh$50.064.7★156 rev

Cryspool 120 Sq.Ft Pool Filter Cartridge Replaces Star-Clear Plus C1200

Cryspool$55.664.7★924 rev

Cielvita C1200 4 oz Media Pool Filter Cartridge Replacement for Hayward StarClear Plus C1200 CX1200RE for Pleatco PA120 for Unicel C-8412 for Filbur FC-1293 NSF/ANSI 50 Certified 120 sq.ft

Cielvita$42.504.6★19 rev

Newest

by launch date

POOLVEFECT Pool Filter Cartridge Replacement Compatible with Hayward C1200 CX1200RE Pleatco PA120 Unicel C-8412 Filbur FC-1293 Ultra-B2 Clearwater II 125 120 Sq.Ft 23-5/16x8-15/16 1 Pack

POOLVEFECT$58.6039 rev

7mo ago

Cielvita C1200 4 oz Media Pool Filter Cartridge Replacement for Hayward StarClear Plus C1200 CX1200RE for Pleatco PA120 for Unicel C-8412 for Filbur FC-1293 NSF/ANSI 50 Certified 120 sq.ft

Cielvita$42.5019 rev

7mo ago

Future Way C1200 Pool Filter Cartridge Replacement for Hayward Star Clear Plus C1200 Replace Pleatco PA120 Hayward CX1200RE Unicel C-8412 120 sq.ft 2 Pack

Future Way$98.361,312 rev

8mo ago

AmiBron C1200 Pool Filter Cartridge Compatible with Hayward CX1200RE PA120 C-8412 Ultra-B2 FC-1293 Clearwater II 125 Waterway Pro Clean 125 817-0125N 120 sq.ft. 1Pack

AmiBron$42.4720 rev

9mo ago

FOIRCEADAL C1200 Pool Filter Cartridge Compatible with Hayward CX1200RE Unicel C-8412 Ultra-B2 Pleatco PA120 Filbur FC-1293 Clearwater II 125 Waterway Pro Clean 125 120 Sq. Ft Replacement 1Pack

FOIRCEADAL$48.0084 rev

9mo ago

What buyers say about hayward c1200 filter cartridge

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration27%

“Excellent filter”

Value For Money17%

“Good Price”

Quality-Overall16%

“perfect construction quality”

Size-Overall14%

“Fit perfectly”

Advertised Vs Actual Product6%

“As advertised”

Durability3%

“It seems to be durable”

Ease Of Cleaning3%

“Keeps my pool clean and clear”

Assembly/Installation3%

“you won't have a problem installing”

Strength2%

“The cartridge feels sturdy”

Material Quality1%

“The fabric is heavy-duty”

What buyers complain about

Filtration22%

“Crappy pool filter”

Value For Money13%

“Wish it was less expensive”

Durability10%

“Did not hold up”

Size-Overall5%

“put one of these filters in they dont fit”

Jamming/Clogging5%

“I dont know why they clog so easily”

Quality-Overall5%

“TOATAL Garbage”

Ease Of Cleaning4%

“This it just needs cleaning”

Pressure4%

“High pressure”

Water Resistance2%

“it holds way more water than any filter Ive ever used so it isnt filtering like its supposed to”

Assembly/Installation2%

“Draw back is it dont come with the threaded 2 inch adapters for the pipes”

Top return reasons

Size-Overall72%

Filtration17%

Advertised Vs Actual Product5%

Value For Money1%

Defective Material/Parts1%

Quality-Overall1%

Functionality-Overall1%

Product Condition0%

Material Quality0%

Compatibility-Overall0%

Common questions

Is hayward c1200 filter cartridge profitable to sell on Amazon United States?: The niche generates $576K/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +58.4%. Flapen's verdict: Worth a look (64/100).
How competitive is the hayward c1200 filter cartridge niche?: 20 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in hayward c1200 filter cartridge?: Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.6%.
When does demand for hayward c1200 filter cartridge peak?: Demand peaks in Mar–Aug–Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the hayward c1200 filter cartridge niche?: Listings span $41.22–$855.43; the average listing price is $100.81 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.