hawk decoy
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+130.9%90-day search growth — must beat 0% to launch
Avg price
Great$22.36avg listing price — sweet spot $15–$100
Price range
Great$8.24–$41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, hawk decoy is a $34K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hawk decoy market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.3%
- Avg brand age
- 55 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
29
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
24%
- YOFIT23%
- Hausse14%
- OffiCreative13%
- YAOSAN12%
- GiftExpress8%
- Ugold6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +130.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.2×
Top hawk decoy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOFIT Bird Scarecrow Fake Horned Hawk Decoy Bird Repellent Garden Protectors Natural Enemy Pest Deterrent Scarecrow
YOFIT$19.003.8★3,424 rev
YAOSAN Hawk Decoy to Scare Birds Away - Owl & Hawk Garden Decoy Combo 2X Protection Wind-Activated Bird Deterrent for Farms & Yards 50% Larger Size (15)
YAOSAN$39.573.8★97 rev
Hausse Scarecrow Eagle Fake Hawk Decoy Statue Scare Birds Away Plastic Deterrents Garden Protectors Bird Repellent Nature Enemy Bird Repellent for Outdoor Garden Yard
Hausse$18.773.5★50 rev
Ugold Solar Powered Garden Owl with Motion Detection Rotating Head Realistic Hoots and Silent Mode Outdoor Statue and Sculpture Owl Decoration for Home Garden Patio and Lawn
Ugold$35.973.9★506 rev
Fake Hawk to Keep Pigeon Away from Balcony 3PCS Plastic Hawk to Scare Woodpecker Away from House with Reflective Tape Flat Garden Owl Squirrel Pigeon Scare Devices for Porch Hanging Hawks Decor
OffiCreative$10.743.2★6 rev
Newest
by launch dateHausse Scarecrow Eagle Fake Hawk Decoy Statue Scare Birds Away Plastic Deterrents Garden Protectors Bird Repellent Nature Enemy Bird Repellent for Outdoor Garden Yard
Hausse$18.7750 rev
Fake Hawk to Keep Pigeon Away from Balcony 3PCS Plastic Hawk to Scare Woodpecker Away from House with Reflective Tape Flat Garden Owl Squirrel Pigeon Scare Devices for Porch Hanging Hawks Decor
OffiCreative$10.746 rev
2PCS Hanging Fake Hawk to Keep Pigeon Away from Balcony with Reflective Tape Flat Plastic Hawk to Scare Pigeon Away from Porch Garden Owls to Scare Woodpecker Squirrel for House Fake Hawks Decor
OffiCreative$9.086 rev
2PCS Plastic Hawk to Scare Pigeon Away from Porch Fake Hawk to Scare Woodpecker Squirrel Garden Owl Decor with Reflective Tape Flat Hanging Hawks to Keep Pigeon Away from Balcony Patio Roof
OffiCreative$8.246 rev
2PCS Flat Fake Hawk to Keep Pigeon Away from Balcony with Reflective Tape Plastic Hawk to Scare Woodpecker Away from House Hanging Hawks Decor Garden Owls to Scare Pigeon Squirrel for Patio Yard
OffiCreative$9.386 rev
Trending
90-day click momentum2PCS Hanging Fake Hawk to Keep Pigeon Away from Balcony with Reflective Tape Flat Plastic Hawk to Scare Pigeon Away from Porch Garden Owls to Scare Woodpecker Squirrel for House Fake Hawks Decor
OffiCreative$9.082.8★
Fake Hawk to Keep Pigeon Away from Balcony 3PCS Plastic Hawk to Scare Woodpecker Away from House with Reflective Tape Flat Garden Owl Squirrel Pigeon Scare Devices for Porch Hanging Hawks Decor
OffiCreative$10.743.2★
Hausse Scarecrow Eagle Fake Hawk Decoy Statue Scare Birds Away Plastic Deterrents Garden Protectors Bird Repellent Nature Enemy Bird Repellent for Outdoor Garden Yard
Hausse$18.773.5★
2PCS Flat Fake Hawk to Keep Pigeon Away from Balcony with Reflective Tape Plastic Hawk to Scare Woodpecker Away from House Hanging Hawks Decor Garden Owls to Scare Pigeon Squirrel for Patio Yard
OffiCreative$9.382.8★
2PCS Plastic Hawk to Scare Pigeon Away from Balcony Porch Flat Fake Hawk to Keep Woodpecker Away Garden Owls with Reflective Tape Hanging Hawks Decor Squirrel Pigeon Scare Devices for Patio Roof Yard
OffiCreative$8.692.9★
What buyers say about hawk decoy
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and looks realistic to me”
“Exactly as pictured”
“fair price”
“Perfect size”
“The lifelike design”
“Keeps the squirrels away”
“They are holding up perfectly”
“I like that theyre lightweight”
“easy to use”
“Color is bright”
What buyers complain about
“no results”
“the hole is a bit large”
“Not an Effective Pest Deterrent”
“OK, so the price is a bit steep”
“Garbage I wouldnt recommend”
“It breaks immediately”
“Noise it makes doesn't change things”
“Falls apart easily”
“Some rainy days youll have to charge”
“Not the one described”
Top return reasons
Common questions
- Is hawk decoy profitable to sell on Amazon United States?
- The niche generates $34K/yr across 24 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +130.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the hawk decoy niche?
- 16 brands and 29 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in hawk decoy?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Pest/Insect Control. The return rate is 2.6%.
- When does demand for hawk decoy peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.2× the quietest.
- What does it cost to enter the hawk decoy niche?
- Listings span $8.24–$41.43; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.