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Haunted House Decor

Maybe

Search demand grew +169.0% this quarter. But shoppers spend an estimated $22K a year here, so Haunted House Decor is a Maybe.

Flapen Score
57
57 / 100
Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 56
Market size
$22K/yr126K searches / yr
90-day growth
+169.0%search demand this quarter
Competition
42%top-5 click share · 22 brands · 27 sellers

Flapen Score

Haunted House Decor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Haunted House Decor is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haunted House Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Haunted House Decor 126K times last year and spent an estimated $22K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +169.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+169.0%
Conversion, latest week
1.2%
Market size, estimated
$22Ka year
Peak month
October60.4× the quietest month
Top search term
haunted house decor113K searches a year

02 · Price

A sale here is worth $15.13.

Listings sell for $15.13 on average, from $6.71 to $31.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.13 that is $0 to $2K a year per listing.

Average price
$15.13inside the $15 to $100 sweet spot
Price range
$6.71–$31.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #1,437 within Outdoor Holiday Decorations. It carries 869 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
18.7%
Average rank
#1,437in Outdoor Holiday Decorations
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
869per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Haunted House Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

27

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

42%

Top 20: 96%

Open market

53%

  • Brand 113%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Haunted House Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 60.4×

Search terms

Top Haunted House Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haunted house decor113K/yr
  • halloween haunted house decor11K/yr
  • haunted house decorations outdoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Haunted House Decor

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.8%of orders come back
“It's huge”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Haunted House Decor questions

Answered from the same tracked data.