Is happy new year garden flag profitable to sell on Amazon United States?

The niche generates $15K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.9%. Flapen's verdict: Skip it (25/100).

How competitive is the happy new year garden flag niche?

7 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.

When does demand for happy new year garden flag peak?

Demand peaks in Jan–Dec; the busiest month runs 63.6× the quietest.

What does it cost to enter the happy new year garden flag niche?

Listings span $4.69–$7.51; the average listing price is $6.24 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.

happy new year garden flag

Skip it

Soft demand (-49.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible72.88

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad$6.24

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$15K

$15K/yr · 64K searches

Growth

Bad-49.9%

90-day search growth — must beat 0% to launch

Price range

Bad$4.69–$7.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, happy new year garden flag is a $15K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 25/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

happy new year garden flag market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $31K–$37K; units × avg price
Conversion rate: 3.8%
Avg BSR: #21,857
Page quality: 0%
Prime: 100%
Sponsored: 13%
Out of stock: 31.2%
Avg brand age: 32 months
Avg seller age: 247 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Louise Maelys23%
MMIUAEG20%
Thriano18%
ROCWOHO10%
IVN10%
Saoplasa10%
Open — no brand owns it (1 brand, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 63.6×

Open Trend

Top happy new year garden flag search terms

happy new year garden flag25K/yr -47.6%1.7% conv.
new years garden flag12K/yr -36.6%2.4% conv.
new year garden flag11K/yr -45.2%1.4% conv.
happy new year flag8K/yr -67.5%1.0% conv.
new years flag5K/yr -35.4%1.1% conv.
happy new year garden flags for outside5K/yr -87.3%0.0% conv.

All search terms

Top happy new year garden flag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2025 Happy New Year Garden Flag 12x18 Inch Double Sided New Year Flag(B)

MMIUAEG$4.694.9★24 rev

Happy New Year Garden Flag Cheers To The New Year 12x18 Inch Double Sided Small Burlap Welcome Winter Holiday Yard Outdoor Decorations

Thriano$6.305.0★3 rev

Louise Maelys Happy New Year Garden Flag Double Sided 12x18 Inch Ballon Small Burlap Welcome Winter Holiday Yard Outdoor Outside House Decoration

Louise Maelys$7.404.8★42 rev

ROCWOHO Happy New Year Decorations Garden Flags Double Sided Burlap Flag Winter Holiday Party Yard Outdoor Decoration 12.5 x 18 Inch

ROCWOHO$6.174.8★367 rev

IVN New Year Garden Flag 12x18 Inch Double Sided Waving Red White and Blue Stripes with Fireworks and Balloons Outdoor Yard Flag for Outside Home Front Door Lawn Porch Patio Welcome Decor

IVN$6.194.6★80 rev

Newest

by launch date

Saoplasa Happy New Year Garden Flag 12x18 Inch Gold Glitter Confetti with Balloons Black Background Happy New Year Outdoor Yard Porch Lawn Banner for Winter Patriotic Holiday Celebration Decor

Saoplasa$6.6715 rev

9mo ago

Happy New Year Garden Flag Cheers To The New Year 12x18 Inch Double Sided Small Burlap Welcome Winter Holiday Yard Outdoor Decorations

Thriano$6.303 rev

9mo ago

IVN New Year Garden Flag 12x18 Inch Double Sided Waving Red White and Blue Stripes with Fireworks and Balloons Outdoor Yard Flag for Outside Home Front Door Lawn Porch Patio Welcome Decor

IVN$6.1980 rev

10mo ago

2025 Happy New Year Garden Flag 12x18 Inch Double Sided New Year Flag(B)

MMIUAEG$4.6924 rev

1y ago

Louise Maelys Happy New Year Garden Flag Double Sided 12x18 Inch Small Burlap Party Welcome Winter Holiday Yard Outdoor Outside House Decor

Louise Maelys$7.5138 rev

1y ago

What buyers say about happy new year garden flag

What buyers praise and complain about, mined from review topics.

What buyers love

Durability43%

“Durable and cute”

Quality-Overall36%

“Great quality & price”

Size-Overall14%

“True too size”

Value For Money7%

“Worth the price”

Top return reasons

Color33%

Material Quality33%

Size-Overall33%

Common questions

Is happy new year garden flag profitable to sell on Amazon United States?: The niche generates $15K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.9%. Flapen's verdict: Skip it (25/100).
How competitive is the happy new year garden flag niche?: 7 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
When does demand for happy new year garden flag peak?: Demand peaks in Jan–Dec; the busiest month runs 63.6× the quietest.
What does it cost to enter the happy new year garden flag niche?: Listings span $4.69–$7.51; the average listing price is $6.24 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.