happy birthday yard signs
Worth a lookShows a sweet-spot price point ($23.42 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.42avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great422.86avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$7.33–$38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Market size
Good$433K$433K/yr · 728K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, happy birthday yard signs is a $433K/yr Amazon United States market (728K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 65/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
happy birthday yard signs market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $351K–$468K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #773
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.0%
- Avg brand age
- 29 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
36
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
33%
Top 20: 74%
Open market
38%
- ComboJoy20%
- Rtshuok12%
- REMIAWY11%
- URATOT10%
- Jetec5%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.7×
Top happy birthday yard signs search terms
- happy birthday yard sign190K/yr
- happy birthday yard sign with stakes102K/yr
- birthday yard sign81K/yr
- outdoor birthday decorations49K/yr
- birthday yard signs53K/yr
- birthday yard signs with stakes42K/yr
- happy birthday yard signs29K/yr
- birthday yard decorations24K/yr
- happy birthday lawn sign19K/yr
- birthday sign for yard17K/yr
Top happy birthday yard signs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Remiawy Happy Birthday Yard Sign with Stakes - 16pcs Happy Birthday Yard Sign Personalized Yard Birthday Signs Colorful Weatherproof Birthday Lawn Sign for Outdoor Yard Decorations Garden Party
REMIAWY$22.164.6★205 rev
Happy Birthday Yard Sign with Stakes Customizable Age Birthday Sign with 32.8 ft Colorful LED Lights 20 Number Stickers & 20 Balloons Versatile Indoor/Outdoor Decorations for Parties Lawn & Garden
ComboJoy$32.554.6★1,234 rev
18 Pcs Happy Birthday Yard Sign with Stakes Gold Happy Birthday Yard Sign with 49.2 Ft LED Light 16 In Large Personalized Happy Birthday Sign Waterproof Lawn Garden Birthday Party Decorations
ComboJoy$34.614.6★214 rev
Rtshuok 18 Pcs Happy Birthday Yard Sign with 32.8 ft Led Light 16 Large Size Happy Birthday Yard Sign with Stakes Weatherproof Personalized Birthday Yard Signs Outdoor Lawn Garden Party Decoration(Blue)
Rtshuok$33.724.6★309 rev
Yard Expressions 4pc Happy Birthday Yard Signs with Stakes - Easy to Install Happy Birthday Yard Sign - Large 16 Waterproof Birthday Sign Yard Durable Reusable & Colourful Happy Birthday Lawn Sign
Generic$17.454.5★696 rev
Newest
by launch date
Happy Birthday Yard Sign with Stakes & 33ft LED Lights DIY Gold Age Number Stickers - Fast Setup Weatherproof Outdoor Party Lawn Decorations (Six 16x11 Pre-Grouped Panels)
Ofibsisce$21.1226 rev
GXGGUS Happy Birthday Yard Signs Outdoor Decorations - 19 PCS Set with 16 Letters 30 Large Cake Sign on H-Shaped Metal Stand 32.8 Ft LED Lights & Stakes for Lawn Garden Party
GXGGUS$31.9064 rev
18 Pcs Happy Birthday Yard Sign with Stakes Gold Happy Birthday Yard Sign with 49.2 Ft LED Light 16 In Large Personalized Happy Birthday Sign Waterproof Lawn Garden Birthday Party Decorations
ComboJoy$34.61214 rev
Large Happy Birthday Yard Sign with Stakes Glow Happy Birthday Decorations Outdoor Lawn Garden Signs with LED Lights for Men Women Boys Girls Birthday Party Supplies Decor Outdoor Indoor Front Home
Wayyogh$16.50177 rev
18 Pcs Happy Birthday Yard Sign with 32.8 ft Led Light 16 Large Size Happy Birthday Yard Sign with Stakes Weatherproof Personalized Birthday Yard Signs Outdoor Lawn Garden Party Decoration(Colorful)
Rtshuok$33.78309 rev
Trending
90-day click momentumHappy Birthday Yard Sign with Stakes & 33ft LED Lights DIY Gold Age Number Stickers - Fast Setup Weatherproof Outdoor Party Lawn Decorations (Six 16x11 Pre-Grouped Panels)
Ofibsisce$21.124.0★
JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)
JOYIN$9.904.5★
GXGGUS Happy Birthday Yard Signs Outdoor Decorations - 19 PCS Set with 16 Letters 30 Large Cake Sign on H-Shaped Metal Stand 32.8 Ft LED Lights & Stakes for Lawn Garden Party
GXGGUS$31.904.7★
18 Pcs Happy Birthday Yard Sign with Stakes Gold Happy Birthday Yard Sign with 49.2 Ft LED Light 16 In Large Personalized Happy Birthday Sign Waterproof Lawn Garden Birthday Party Decorations
ComboJoy$34.614.6★
Jetec 18 Pieces Happy Birthday Yard Signs with Stakes 16 Inches Birthday Outdoor Lawn Signs Cake Balloon Patio Decorations Garden Lawn Decorations for Party Outdoor Decor(Pastel Color)
Jetec$34.534.8★
What buyers say about happy birthday yard signs
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality & easy to use”
“easy to put on”
“Great value”
“Good size”
“bright colors”
“Cute and durable”
“This set is sturdy”
“FUN”
“reusable for future celebrations”
“and bright”
What buyers complain about
“Small balls”
“The picture are VERY MISLEADING”
“And they came flimsy”
“Cheap”
“The tape that came with it kind of sucked tho”
“NO INSTRUCTIONS”
“Did not have right parts”
“I have no idea how to put this together”
“Unable to use”
“Can break easily”
Top return reasons
Common questions
- Is happy birthday yard signs profitable to sell on Amazon United States?
- The niche generates $433K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the happy birthday yard signs niche?
- 27 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in happy birthday yard signs?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 3.2%.
- When does demand for happy birthday yard signs peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.7× the quietest.
- What does it cost to enter the happy birthday yard signs niche?
- Listings span $7.33–$38.29; the average listing price is $23.42 (sweet spot $15–$100). The average incumbent carries 423 reviews — the moat a new listing must climb.