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Happy Birdy Smart Bird Feeder

Fail

The top 5 products take 100% of clicks, so Happy Birdy Smart Bird Feeder is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$354K/yr75K searches / yr
90-day growth
+69.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Happy Birdy Smart Bird Feeder against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Happy Birdy Smart Bird Feeder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Birdy Smart Bird Feeder market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Birdy Smart Bird Feeder 75K times last year and spent an estimated $354K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+69.8%
Conversion, latest week
3.2%
Market size, estimated
$354Ka year
Top search term
happy birdy bird feeder with camera37K searches a year

02 · Price

A sale here is worth $145.62.

Listings sell for $145.62 on average, from $86.19 to $184.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $145.62 that is $73K to $109K a year per listing.

Average price
$145.62above the $15 to $100 sweet spot
Price range
$86.19–$184.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$73K–$109K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #155 within Backyard Birding & Wildlife. It carries 667 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#155in Backyard Birding & Wildlife
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
667per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Happy Birdy Smart Bird Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 211%
  • Brand 310%

Demand

Happy Birdy Smart Bird Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 25.1× · 9 of 12 months tracked

Search terms

Top Happy Birdy Smart Bird Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birdy bird feeder with camera37K/yr
  • happy birdy19K/yr
  • happy birdy smart bird feeder20K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Birdy Smart Bird Feeder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Charging”
3.3%of orders come back
“still won't charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Happy Birdy Smart Bird Feeder questions

Answered from the same tracked data.