Hanging Umbrella

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +186.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+186.8%

Conversion, latest week

1.5%

Market size, estimated

$92Ka year

Peak month

June15.6× the quietest month

Top search term

small patio umbrella with base16K searches a year

Listings sell for $112.20 on average, from $22.32 to $533.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $112.20 that is $0 to $11K a year per listing.

Average price

$112.20above the $15 to $100 sweet spot

Price range

$22.32–$533.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #278 within Umbrellas & Shade. It carries 2,260 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

45%

Out of stock, average day

11.2%

Average rank

#278in Umbrellas & Shade

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,260per listing

Listings tracked

135

51 products launched here in the last 12 months. 46 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

51

Successful launches

46Amazon's first-year sales bar

Average brand age

35 months