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Hanging Patio Heater

Fail

Shoppers spend an estimated $18K a year here, so Hanging Patio Heater is a Fail.

Flapen Score
35
35 / 100
Ranks 8,395 of 8,839 Patio, Lawn & Garden niches · −21 vs the category median of 56
Market size
$18K/yr21K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 31 sellers

Flapen Score

Hanging Patio Heater against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hanging Patio Heater is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanging Patio Heater market on Amazon at a glance

Shoppers on Amazon United States searched for Hanging Patio Heater 21K times last year and spent an estimated $18K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
0.9%
Market size, estimated
$18Ka year
Peak month
November9.5× the quietest month
Top search term
hanging patio heater15K searches a year

02 · Price

A sale here is worth $90.79.

Listings sell for $90.79 on average, from $13.77 to $171.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $90.79 that is $0 to $9K a year per listing.

Average price
$90.79inside the $15 to $100 sweet spot
Price range
$13.77–$171.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #244 within Outdoor Heating & Cooling. It carries 850 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
20.1%
Average rank
#244in Outdoor Heating & Cooling
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
850per listing
Listings tracked
18

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hanging Patio Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • Brand 125%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Hanging Patio Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Reviews and returns

What reviews say buyers love and hate about Hanging Patio Heater

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Heating”
20%of negative reviews mention “Durability”
6.4%of orders come back
“Does not last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hanging Patio Heater questions

Answered from the same tracked data.