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Halloween Scarecrow

Maybe

The products selling today average only 3.9★. But shoppers spend an estimated $9K a year here, so Halloween Scarecrow is a Maybe.

Flapen Score
50
50 / 100
Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56
Market size
$9K/yr33K searches / yr
90-day growth
+78.4%search demand this quarter
Competition
53%top-5 click share · 12 brands · 35 sellers

Flapen Score

Halloween Scarecrow against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Scarecrow is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Scarecrow market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Scarecrow 33K times last year and spent an estimated $9K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+78.4%
Conversion, latest week
0.3%
Market size, estimated
$9Ka year
Peak month
October31.8× the quietest month
Top search term
scarecrow animatronic10K searches a year

02 · Price

A sale here is worth $100.97.

Listings sell for $100.97 on average, from $6.80 to $385.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $100.97 that is $0 to $10K a year per listing.

Average price
$100.97above the $15 to $100 sweet spot
Price range
$6.80–$385.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #5,597 within Garden Sculptures & Statues. It carries 139 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
26%
Out of stock, average day
35.0%
Average rank
#5,597in Garden Sculptures & Statues
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Halloween Scarecrow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 231%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 15%)

Demand

Halloween Scarecrow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 31.8×

Search terms

Top Halloween Scarecrow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarecrow animatronic10K/yr
  • scary scarecrow8K/yr
  • animated scarecrow3K/yr
  • pumpkin scarecrow5K/yr
  • sitting scarecrow animatronic3K/yr
  • animatronic scarecrow3K/yr
  • scarecrow animatronic halloween2K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Scarecrow

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Its not huge”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Halloween Scarecrow questions

Answered from the same tracked data.