halloween scarecrow
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($9K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great139.21avg incumbent reviews — the moat a new listing must climb
Growth
Great+78.4%90-day search growth — must beat 0% to launch
Avg price
Great$100.97avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad$6.80–$385.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, halloween scarecrow is a $9K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
halloween scarecrow market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $25K–$50K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,597
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 16%
- Out of stock
- 35.0%
- Avg brand age
- 39 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
35
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
15%
- Fun Costumes34%
- Spirit Halloween31%
- Seasonal Visions7%
- TekkyToys5%
- LarpGears5%
- Entehaus3%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 31.8×
Top halloween scarecrow search terms
- scarecrow animatronic10K/yr
- scary scarecrow8K/yr
- animated scarecrow3K/yr
- pumpkin scarecrow5K/yr
- sitting scarecrow animatronic3K/yr
- animatronic scarecrow3K/yr
- scarecrow animatronic halloween2K/yr
Top halloween scarecrow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spirit Halloween 4 Ft 6 In Scary Sitting Scarecrow Animatronic Multicolor
Spirit Halloween$119.174.6★451 rev
Spirit Halloween 4 Ft 7 In Sitting Scarecrow Animatronic Multicolor
Spirit Halloween$118.704.6★344 rev
Fun Costumes 8FT Hellgore Haunted Scarecrow Animatronic | Animated Halloween Decoration with Flashing Eyes Sound and Movement
Fun Costumes$59.894.0★5 rev
Fun Costumes 12FT Scarecrow Animatronic | Towering Halloween Decoration with Light Up Eyes Talking Jaw Moving Arms and LED Chest
Fun Costumes$385.033.3★3 rev
Fun Costumes Hanging Scarecrow Animatronic | Halloween Decoration with Flashing Green Eyes Spooky Sounds and Posable Arms
Fun Costumes$30.822.0★1 rev
Newest
by launch date
2026 New 7.9in Scarecrow Prop Large Yard Decoration Terrifying Halloween Door Guard Outdoor Horror Scene Setter Scary Standing Ornament for Porch Lawn
Spokook$6.801 rev
Fun Costumes 12FT Scarecrow Animatronic | Towering Halloween Decoration with Light Up Eyes Talking Jaw Moving Arms and LED Chest
Fun Costumes$385.033 rev
Fun Costumes 8FT Hellgore Haunted Scarecrow Animatronic | Animated Halloween Decoration with Flashing Eyes Sound and Movement
Fun Costumes$59.895 rev
Fun Costumes Hanging Scarecrow Animatronic | Halloween Decoration with Flashing Green Eyes Spooky Sounds and Posable Arms
Fun Costumes$30.821 rev
Fun Costumes 6.5FT Swiping Scarecrow Animatronic | Halloween Decoration with Moving Arm Glowing Eyes Fire Light Effects and Creepy Phrases
Fun Costumes$110.574 rev
Trending
90-day click momentum2026 New 7.9in Scarecrow Prop Large Yard Decoration Terrifying Halloween Door Guard Outdoor Horror Scene Setter Scary Standing Ornament for Porch Lawn
Spokook$6.801.0★
Fun World Scary Scarecrow Poncho Adult Size
Fun World$17.374.4★
Fun Costumes 8FT Hellgore Haunted Scarecrow Animatronic | Animated Halloween Decoration with Flashing Eyes Sound and Movement
Fun Costumes$59.894.0★
Adult Jack the Pumpkin King Costume | Mens Nightmare Before Christmas Pumpkin Headed Scarecrow Halloween Outfit X-Large
Fun Costumes$76.484.1★
Halloween Animatronics Swinging Pumpkin Hanging Animated Decorations with Motion Sensor Creepy Sound Scary Move Light Up Eyes Haunted Decor Horror Spooky Prop for Indoor Outdoor Yard Lawn
Entehaus$68.274.0★
What buyers say about halloween scarecrow
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Affordable”
“Just like picture”
“Perfect size and display”
“True to size and very comfortable”
“Easy to assemble”
“Good quality and durable”
“The poncho style makes it super easy to throw on”
“Its also lightweight”
“Its simple,”
What buyers complain about
“Its not huge”
“The description for this item has been changed since I bought it, initially it said stands approximately 5 ft tall and arms sway”
“But it's a poor value for the money he cost”
“not an easy assemble”
“cheap minor league material”
“I could not bend the arm pieces to get them to fit”
“Cheap”
“Not very sturdy one year head broke”
“Not very sturdy one year head broke”
Top return reasons
Common questions
- Is halloween scarecrow profitable to sell on Amazon United States?
- The niche generates $9K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +78.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the halloween scarecrow niche?
- 12 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in halloween scarecrow?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.5%.
- When does demand for halloween scarecrow peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 31.8× the quietest.
- What does it cost to enter the halloween scarecrow niche?
- Listings span $6.80–$385.03; the average listing price is $100.97 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.