Halloween Pool Float

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +783.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

+783.4%

Conversion, latest week

0.6%

Market size, estimated

$18Ka year

Peak month

October131.3× the quietest month

Top search term

halloween pool floats46K searches a year

Listings sell for $20.87 on average, from $5.22 to $72.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.87 that is $0 to $2K a year per listing.

Average price

$20.87inside the $15 to $100 sweet spot

Price range

$5.22–$72.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #2,159 within Outdoor Holiday Decorations. It carries 440 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

25.3%

Average rank

#2,159in Outdoor Holiday Decorations

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

440per listing

Listings tracked

56

24 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months