Halloween Party Decorations
PassHalloween Party Decorations scores 67 out of 100, a Pass. Shoppers spend an estimated $481K a year here, search demand grew +227.7% this quarter, and an estimated 3.0% of orders come back.
- Flapen Score
- 67 / 100Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 5667
- Market size
- $481K/yr8.0M searches / yr
- 90-day growth
- +227.7%search demand this quarter
- Competition
- 13%top-5 click share · 166 brands · 249 sellers
Flapen Score
Halloween Party Decorations against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Party Decorations is stronger. Inside it, weaker.
Market
The Halloween Party Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Party Decorations 8.0M times last year and spent an estimated $481K. The top 5 brands take 16% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +227.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.
- Searches, last 12 months
- 8.0M
- Growth, 90 days vs prior 90
- +227.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $481Ka year
- Peak month
- October178.4× the quietest month
- Top search term
- halloween party decorations1.6M searches a year
02 · Price
A sale here is worth $15.88.
Listings sell for $15.88 on average, from $3.95 to $119.17. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At $15.88 that is $8K to $12K a year per listing.
- Average price
- $15.88inside the $15 to $100 sweet spot
- Price range
- $3.95–$119.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #2,506 within Outdoor Holiday Decorations. It carries 2,234 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 99%
- Out of stock, average day
- 16.1%
- Average rank
- #2,506in Outdoor Holiday Decorations
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,234per listing
- Listings tracked
- 192
04 · Newcomers
6 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Halloween Party Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
166 falling
Sellers
249
Top-5 brand share
16%
Top 20: 39%
Top-5 click share
13%
Top 20: 35%
Open market
82%
- Brand 14%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
Demand
Halloween Party Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 178.4×
Search terms
Top Halloween Party Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween party decorations1.6M/yr
- halloween party1.0M/yr
- halloween room decor150K/yr
- outdoor halloween decor456K/yr
- spooky decor122K/yr
- halloween wall decor365K/yr
- cute halloween decor262K/yr
- halloween yard decorations407K/yr
- halloween props144K/yr
- halloween decor outdoor595K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Party Decorations
We read the reviews and the return reasons for every product selling here.
“It's small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Party Decorations questions
Answered from the same tracked data.