halloween outdoor light decor
Worth a lookShows demand growing +382.1% this quarter, but a small market ($4K/yr) keeps it on the watch list.
Growth
Incredible+382.1%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$1.99–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,274.71avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, halloween outdoor light decor is a $4K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
halloween outdoor light decor market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $23K–$30K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,995
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 76%
- Out of stock
- 20.2%
- Avg brand age
- 26 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
49%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
46%
- JARPSIRY15%
- HPMAISON9%
- AISENO9%
- Generic9%
- SPINNDO8%
- Huazzzyi5%
Demand
Weekly Amazon search volume, last 80 weeks — +382.1% search growth over the last 90 days.Top halloween outdoor light decor search terms
- halloween garden decor26K/yr
- halloween porch18K/yr
- halloween garden decorations5K/yr
- outdoor light up halloween decorations10K/yr
- huge halloween decorations6K/yr
- huge halloween decorations outdoor3K/yr
- light up halloween decorations outdoor11K/yr
- light up outdoor halloween decorations12K/yr
- halloween lawn decorations outdoor7K/yr
Top halloween outdoor light decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JARPSIRY Swing Ghost Garden Statue Outdoor Halloween Decor 3.39 Inch Cute Ghost Figurine Resin Sculpture Funny Tree Hanging Ornaments for Patio Lawn Yard
JARPSIRY$8.994.6★56 rev
HPMAISON Plant Pot Hanger Bat Resin Statue Halloween Bat Garden Flower Pot Decoration Outdoor Decorative Sculptures Ornaments Figurine Weatherproof and UV Resistant
HPMAISON$9.864.5★123 rev
AISENO Realistic Skeleton Stakes Halloween Decorations for Lawn Stakes Garden Halloween Skeleton Decoration
AISENO$21.254.6★1,789 rev
Halloween Pumpkins and Ghosts Acrylic Garden Stake Indoor and Outdoor Decoration Idea Gift for Flower Potted Ornament and Landscape Beautification Suitable for Yard Courtyards and Lawn
Generic$1.993.6★486 rev
SPINNDO Garden Gnomes Outdoor Decor Yard Art Garden Statues Horror Gnome Gardening Gifts for Women
SPINNDO$12.954.6★1,228 rev
Newest
by launch dateHalloween Pumpkins and Ghosts Acrylic Garden Stake Indoor and Outdoor Decoration Idea Gift for Flower Potted Ornament and Landscape Beautification Suitable for Yard Courtyards and Lawn
Generic$1.99486 rev
Halloween Outdoor Decorations Hot Air Balloon Solar Lantern with Flickering Flame Hanging Outdoor Lanterns with Pumpkin Jack-O-Lantern Waterproof Decor for Garden Patio Halloween Party(Pumpkin)
HONGLAND$20.4173 rev
Halloween Garden Flag Funny Just Witing for Halloween Vertical Double Sided Flags for Holiday Farmhouse Patio Yard Outdoor Party Decor Decorations Gifts - 12.5 x 18 Inch
GPGHE$7.6411 rev
ZAUGONTW 6 PCS Halloween Scarecrow Decorations - Outdoor Fall Harvest Standing Scarecrow for Garden Home School Yard Porch Thanksgiving Decor
ZAUGONTW$11.37369 rev
DenicMic Solar Halloween Lights Outdoor 10 Pack Waterproof Outside Lights for Yard Pathway Garden Driveway Walkway Landscape Path Lighting Purple LED Stainless Steel Stake Halloween Decor
DenicMic$24.129,032 rev
Trending
90-day click momentum
Huazzzyi Solar Crows Skull Outdoor Solar Skeleton Lamp Waterproof Solar Lights Skull Garden Decor Crow Shape Solar Garden Decor Lights for Yard Lawn Patio Halloween Party Decor
Huazzzyi$13.993.9★
Halloween Pumpkins and Ghosts Acrylic Garden Stake Indoor and Outdoor Decoration Idea Gift for Flower Potted Ornament and Landscape Beautification Suitable for Yard Courtyards and Lawn
Generic$1.993.6★
Halloween Outdoor Decorations Hot Air Balloon Solar Lantern with Flickering Flame Hanging Outdoor Lanterns with Pumpkin Jack-O-Lantern Waterproof Decor for Garden Patio Halloween Party(Pumpkin)
HONGLAND$20.414.1★
JARPSIRY Swing Ghost Garden Statue Outdoor Halloween Decor 3.39 Inch Cute Ghost Figurine Resin Sculpture Funny Tree Hanging Ornaments for Patio Lawn Yard
JARPSIRY$8.994.6★
Halloween Garden Flag Funny Just Witing for Halloween Vertical Double Sided Flags for Holiday Farmhouse Patio Yard Outdoor Party Decor Decorations Gifts - 12.5 x 18 Inch
GPGHE$7.644.8★
What buyers say about halloween outdoor light decor
What buyers praise and complain about, mined from review topics.What buyers love
“Love these lights”
“Seems well made”
“The colors were pretty”
“exactly as described”
“Durable, so far”
“great price”
“Easy to assemble”
“Nice size, Looks good and makes a nice atmosphere”
“battery life was great”
“This was a gift for my friend”
What buyers complain about
“They look much larger in pictures”
“It is not even 1/10 of the brightness showed in the picture”
“Deceiving”
“Last for only a few hours”
“Cheap”
“Might be a tad expensive for the size”
“looked like glue didnt hold it so i just Gorilla glued it back on”
“Batteries die so quickly”
“Batteries don't last-Not Waterproof”
“Needs improvement”
Top return reasons
Common questions
- Is halloween outdoor light decor profitable to sell on Amazon United States?
- The niche generates $4K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +382.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the halloween outdoor light decor niche?
- 21 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in halloween outdoor light decor?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Advertised Vs Actual Product. The return rate is 2.9%.
- What does it cost to enter the halloween outdoor light decor niche?
- Listings span $1.99–$37.72; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.