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Halloween Inflatables

Pass

Halloween Inflatables scores 70 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +135.4% this quarter, and an estimated 4.9% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$1.1M/yr6.3M searches / yr
90-day growth
+135.4%search demand this quarter
Competition
16%top-5 click share · 65 brands · 114 sellers

Flapen Score

Halloween Inflatables against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Inflatables is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Inflatables market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Inflatables 6.3M times last year and spent an estimated $1.1M. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +135.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
6.3M
Growth, 90 days vs prior 90
+135.4%
Conversion, latest week
0.2%
Market size, estimated
$1.1Ma year
Peak month
October107.9× the quietest month
Top search term
halloween animatronics1.0M searches a year

02 · Price

A sale here is worth $75.18.

Listings sell for $75.18 on average, from $8.82 to $385.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 100 to 250 of them. At $75.18 that is $8K to $19K a year per listing.

Average price
$75.18inside the $15 to $100 sweet spot
Price range
$8.82–$385.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 39.7% of listings are out of stock. The average listing ranks #2,394 within Outdoor Holiday Decorations. It carries 292 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
80%
Out of stock, average day
39.7%
Average rank
#2,394in Outdoor Holiday Decorations
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
292per listing
Listings tracked
132

04 · Newcomers

2 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Halloween Inflatables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

65 falling

Sellers

114

Top-5 brand share

45%

Top 20: 77%

Top-5 click share

16%

Top 20: 44%

Open market

51%

  • Brand 116%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Halloween Inflatables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 107.9×

Search terms

Top Halloween Inflatables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween animatronics1.0M/yr
  • halloween inflatables2.2M/yr
  • halloween inflatables outdoor252K/yr
  • halloween inflatable352K/yr
  • halloween blow ups430K/yr
  • halloween animatronic78K/yr
  • halloween animatronics clearance207K/yr
  • halloween inflatables clearance413K/yr
  • animatronic halloween35K/yr
  • inflatable halloween decorations428K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Inflatables

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
4.9%of orders come back
“Doesn't Hold Up”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Halloween Inflatables questions

Answered from the same tracked data.