halloween gnomes
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$7.24–$65.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great360.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 180K searches
According to Flapen's Amazon United States niche tracking, halloween gnomes is a $40K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
halloween gnomes market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $87K–$105K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #7,603
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 41.8%
- Avg brand age
- 27 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
53
Top-5 brand share
32%
Top 20: 74%
Top-5 click share
26%
Top 20: 67%
Open market
64%
- SPINNDO9%
- Ni-JASW6%
- Cuiforest6%
- Watayo6%
- Lovinland5%
- Valery Madelyn5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 32.4×
Top halloween gnomes search terms
- halloween gnomes88K/yr
- halloween gnome40K/yr
- halloween garden gnomes6K/yr
- halloween gnomes outdoor16K/yr
- halloween gnomes plush12K/yr
- gnome halloween7K/yr
- gnome halloween decor7K/yr
- gnome halloween decorations4K/yr
Top halloween gnomes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPINNDO Garden Gnomes Outdoor Decor Yard Art Garden Statues Horror Gnome Gardening Gifts for Women
SPINNDO$12.954.6★1,228 rev
Ni-JASW Halloween Plush Gnomes Set of 2 Spooky Orange Black Spider Web Swedish Tomte Elf Figurines for Tiered Tray Home Decor
Ni-JASW$12.824.7★41 rev
Lovinland Halloween Decorations - Halloween Decor - 3PCS Witch Plush Gnomes - Cute Hocus Pocus Decorations for Home Indoor Office Table Party Clearance
Lovinland$20.264.8★57 rev
YECRUX Garden Gnomes Outdoor Decor Horror Gnome Statues for Yard Decorations Gag Gifts for Women and Halloween
YECRUX$13.104.3★136 rev
Watayo 60 Pcs Halloween Mini Gnome Figurines Halloween Decoration Miniature Gnomes Ornaments Pumpkin Ghost Gnomes Tiny Figurines Ornaments for Party Gifts Home Table Garden Landscape Decor
Watayo$20.174.6★221 rev
Newest
by launch date
Dllesifvn Halloween Gnome Decorations Tomte Plush Elf Doll Adorable Gnome for Halloween Party Home and Office Decor Plush Party Table Ornament (3)
Dllesifvn$11.312 rev
WZAPPKEW 3PCS Halloween Gnomes Figurines Decor Pumpkin Themed Handmade Resin Gnome Halloween Decor Vampire Wizard Witch Gnomes Gifts for Women Home Decor Statue for Tier Tray (Pumpkin)
WZAPPKEW$14.22174 rev
Watayo 60 Pcs Halloween Mini Gnome Figurines Halloween Decoration Miniature Gnomes Ornaments Pumpkin Ghost Gnomes Tiny Figurines Ornaments for Party Gifts Home Table Garden Landscape Decor
Watayo$20.17221 rev
Watayo 30 Pcs Halloween Mini Gnome Figurines Halloween Decoration Miniature Gnomes Ornaments Pumpkin Ghost Gnomes Tiny Statue Figurines for Party Gifts Home Table Garden Landscape Decor
Watayo$12.65221 rev
Valery Madelyn Gnomes Halloween Decorations Indoor 2 Pcs Resin Gnome Decor for Home with Witch Hat Broom Jack O Lantern Moon Halloween Figurines Elf Dwarf for Table Tiered Tray Outdoor 3.6
Valery Madelyn$13.21115 rev
Trending
90-day click momentumDllesifvn Halloween Gnome Decorations Tomte Plush Elf Doll Adorable Gnome for Halloween Party Home and Office Decor Plush Party Table Ornament (3)
Dllesifvn$11.315.0★
Ni-JASW Halloween Plush Gnomes Set of 2 Spooky Orange Black Spider Web Swedish Tomte Elf Figurines for Tiered Tray Home Decor
Ni-JASW$12.824.7★
Watayo 60 Pcs Halloween Mini Gnome Figurines Halloween Decoration Miniature Gnomes Ornaments Pumpkin Ghost Gnomes Tiny Figurines Ornaments for Party Gifts Home Table Garden Landscape Decor
Watayo$20.174.6★
Cuiforest Halloween Gnomes Decor - Spider Elf Figurine Plush Witch Decorations Table Gifts (Purple)
Cuiforest$17.064.8★
Cuiforest Summer Gnomes Plush Green Halloween Doll Bat Stuffed Gnome Decoration for Tier Tray Home Table (Green)
Cuiforest$15.554.8★
What buyers say about halloween gnomes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Cute gift”
“Exactly as depicted in the product images”
“good size and got them on sale”
“has a fun design”
“A decent value for the money”
“lights up pretty bright”
“Fun gift”
“Another successful gnome added to the collection”
“It doesn't look cheap like some of the plastic ones you find at the store”
What buyers complain about
“He's actually bigger than I was expecting”
“Not as pictured”
“Not worth the price”
“The plastic on the base feels noticeably cheaper than the rest of the figure”
“Needs painted”
“there's no color on it”
“Fairly light and there's no way to weigh it down so strong winds blow it over pretty easily”
“No glow”
“Quality is very poor”
“CHEAPLY CONSTRUCTED”
Top return reasons
Common questions
- Is halloween gnomes profitable to sell on Amazon United States?
- The niche generates $40K/yr across 57 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +51.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the halloween gnomes niche?
- 48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in halloween gnomes?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- When does demand for halloween gnomes peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 32.4× the quietest.
- What does it cost to enter the halloween gnomes niche?
- Listings span $7.24–$65.91; the average listing price is $17.47 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.