Is halloween figurines profitable to sell on Amazon United States?

The niche generates $69K/yr across 93 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the halloween figurines niche?

70 brands and 137 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in halloween figurines?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.6%.

When does demand for halloween figurines peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 26.4× the quietest.

What does it cost to enter the halloween figurines niche?

Listings span $3.89–$64.54; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

halloween figurines

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Growth

Incredible+116.0%

90-day search growth — must beat 0% to launch

Review moat

Great163.08

avg incumbent reviews — the moat a new listing must climb

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$3.89–$64.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 599K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, halloween figurines is a $69K/yr Amazon United States market (599K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 64/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

halloween figurines market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $168K–$202K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,498
Page quality: 0%
Prime: 99%
Sponsored: 70%
Out of stock: 37.2%
Avg brand age: 26 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

70 falling

Sellers

137

Top-5 brand share

34%

Top 20: 66%

Top-5 click share

26%

Top 20: 54%

Open market

62%

EKisemio10%
Nerfcareani7%
DASHUAIGE6%
Teenzee6%
QAUYETM5%
TaoQ C4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 26.4×

Open Trend

Top halloween figurines search terms

halloween figurines107K/yr +169.6%0.4% conv.
halloween miniatures77K/yr +154.2%0.6% conv.
ghost figurine49K/yr +52.1%0.8% conv.
mini halloween figurines62K/yr +138.8%0.9% conv.
halloween figures27K/yr +56.7%0.2% conv.
ghost statue14K/yr +112.7%0.3% conv.
halloween resin figures38K/yr +116.6%1.3% conv.
halloween statue20K/yr +157.3%0.0% conv.
ghost figure11K/yr -7.3%0.5% conv.
miniature halloween figurines18K/yr +167.5%1.7% conv.

All search terms

Top halloween figurines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DASHUAIGE 36 Pcs Halloween Mini Figurines Set Spooky Resin Decor with Pumpkins Ghosts Skulls for Party Home Garden Decoration

DASHUAIGE$6.994.9★8 rev

Teenzee 44P Mini Halloween Figurines Tiny Figures Resin Miniature Little Small Figurines Bulk for Micro Fairy Garden Landscape Accessories Hide Crafts Decor

Teenzee$10.114.6★81 rev

EKisemio 36PCS Halloween Resin Figurines Set - Bulk Mini Pumpkin Ghost & Animal Decor for Spooky Fairy Gardens Haunted House Displays Party Favors and Outdoor Decorations

EKisemio$8.194.8★32 rev

EKisemio 36pcs Halloween Mini Resin Figures Tiny Resin Animals Pumpkin Ghost Ornaments for Halloween Theme Miniature Garden Decorations Fairytale Garden Accessories Plant Pot Craft Decorations

EKisemio$9.014.5★50 rev

Nerfcareani 50pcs Halloween Mini Resin Figurines for Crafts Tiny Miniature Figures to Hide Pumpkin Ghost Skull Miniatures Bulk for Halloween Party Favors Table Idoor Bag Fillers Garden Dollhouse Decor

Nerfcareani$17.125.0★3 rev

Newest

by launch date

Nerfcareani$17.123 rev

2mo ago

24Pcs Halloween Mini Figurines-Spooky Cute Ghost Pumpkin Skeleton Witch Bat Spider Classic Collectible Dolls Figurines for Trick or Treat Gifts DIY Craft Accessories Hanging Tree Home Decor

SOHLFTR$9.97215 rev

2mo ago

10 Pcs Miniature Accessories of Magic Frames Tiny Scary Photo Frames for Magic Witchy Mini House Diorama Decortion

Furjane$10.5114 rev

9mo ago

compareye Ghost Figures 48 Pcs - Halloween Party Favors 1.6 Mini Ghost Figures for Dollhouse Decor Trick or Treat Gift for Kids Gifts for Boys Girls Teens

compareye$12.67110 rev

10mo ago

JABINELE 2PCS Cute Ghost Statue Figurine Mini Ghosts Small Scary Ghost Figurines Spooky Halloween Home Resin Ghost Statue Decorations Coffee Table Centerpieces Shelf Mantel Display Ornaments

JABINELE$7.9516 rev

11mo ago

What buyers say about halloween figurines

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great price for great quality items”

Size-Overall14%

“its actually a nice size”

Advertised Vs Actual Product13%

“As described”

Value For Money10%

“Good price”

Gifting Purpose5%

“Gift for my wife”

Fun/Entertainment Experience5%

“It brings a lot of joy every day”

Collectibles4%

“Great Add to My Collection”

Design-Overall4%

“Great find for a permanent decor”

Color3%

“Very colorful”

Durability2%

“none of them broke”

What buyers complain about

Size-Overall42%

“It's small”

Value For Money7%

“It was a little pricey”

Advertised Vs Actual Product7%

“Definitely not as advertised”

Quality-Overall7%

“Cheaply made”

Color4%

“it is not black”

Defective Material/Parts4%

“Some may be broken”

Ease Of Use1%

“Comes un useable”

Print Quality1%

“you can still see obvious print mistakes”

Material Quality1%

“like plastic cheap no with the transparent bright finishing of most I have bought from other sellers”

Weight Light1%

“It's a little lighter than I expected”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product11%

Defective Material/Parts9%

Material Quality6%

Quality-Overall5%

Value For Money5%

Product Condition1%

Paint Quality1%

Color1%

Gifting Purpose1%

Common questions

Is halloween figurines profitable to sell on Amazon United States?: The niche generates $69K/yr across 93 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the halloween figurines niche?: 70 brands and 137 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in halloween figurines?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.6%.
When does demand for halloween figurines peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 26.4× the quietest.
What does it cost to enter the halloween figurines niche?: Listings span $3.89–$64.54; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.