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Halloween Fence

Maybe

Search demand grew +145.2% this quarter. But buyers convert on only 0.1% of searches, so Halloween Fence is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$11K/yr239K searches / yr
90-day growth
+145.2%search demand this quarter
Competition
47%top-5 click share · 28 brands · 54 sellers

Flapen Score

Halloween Fence against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Fence is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Fence market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Fence 239K times last year and spent an estimated $11K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +145.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+145.2%
Conversion, latest week
0.1%
Market size, estimated
$11Ka year
Peak month
October103.7× the quietest month
Top search term
halloween fence60K searches a year

02 · Price

A sale here is worth $37.13.

Listings sell for $37.13 on average, from $8.22 to $142.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.13 that is $0 to $4K a year per listing.

Average price
$37.13inside the $15 to $100 sweet spot
Price range
$8.22–$142.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #2,236 within Decorative Fences. It carries 444 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
88%
Out of stock, average day
21.2%
Average rank
#2,236in Decorative Fences
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
444per listing
Listings tracked
33

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Halloween Fence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

54

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

47%

Top 20: 85%

Open market

47%

  • Brand 120%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Halloween Fence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 103.7×

Search terms

Top Halloween Fence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween fence60K/yr
  • halloween fence decorations44K/yr
  • cemetery fence6K/yr
  • halloween graveyard fence27K/yr
  • graveyard fence9K/yr
  • halloween fencing11K/yr
  • halloween cemetery fence11K/yr
  • halloween fence decor6K/yr
  • halloween gate6K/yr
  • halloween fencing for graveyard4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Fence

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Size-Overall”
2.7%of orders come back
“so I wish it was a little taller”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Halloween Fence questions

Answered from the same tracked data.