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Halloween Eyes

Fail

The top 5 products take 100% of clicks, so Halloween Eyes is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$10K/yr58K searches / yr
90-day growth
+204.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Halloween Eyes against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Eyes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Eyes 58K times last year and spent an estimated $10K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +204.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+204.6%
Conversion, latest week
0.8%
Market size, estimated
$10Ka year
Peak month
October205.1× the quietest month
Top search term
spooky eyes5K searches a year

02 · Price

A sale here is worth $22.20.

Listings sell for $22.20 on average, from $15.71 to $35.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.20 that is $0 to $2K a year per listing.

Average price
$22.20inside the $15 to $100 sweet spot
Price range
$15.71–$35.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.8% of listings are out of stock. The average listing ranks #3,135 within Outdoor Holiday Decorations. It carries 620 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
37.8%
Average rank
#3,135in Outdoor Holiday Decorations
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Halloween Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 225%
  • Brand 315%
  • Brand 414%
  • Brand 513%

Demand

Halloween Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26AugSepOctNovDecJanMarJunJulAugSepOctNovJanAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 205.1×

Search terms

Top Halloween Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spooky eyes5K/yr
  • halloween bush decorations14K/yr
  • halloween eyes for bushes14K/yr
  • spooky eyes for bushes6K/yr
  • eyes for bushes3K/yr
  • glowing eyes for bushes4K/yr
  • halloween window eyes6K/yr
  • halloween eyes for window6K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Eyes

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Design-Overall”
25%of negative reviews mention “Quality-Overall”
5.8%of orders come back
“Cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Halloween Eyes questions

Answered from the same tracked data.