Is halloween door mat profitable to sell on Amazon United States?

The niche generates $159K/yr across 97 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is +185.9%. Flapen's verdict: Worth a look (68/100).

How competitive is the halloween door mat niche?

66 brands and 74 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in halloween door mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.3%.

When does demand for halloween door mat peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 104.2× the quietest.

What does it cost to enter the halloween door mat niche?

Listings span $6.88–$102.03; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.

halloween door mat

Worth a look

Shows demand growing +185.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+185.9%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$22.82

avg listing price — sweet spot $15–$100

Price range

Great$6.88–$102.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great461.34

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$159K

$159K/yr · 1.1M searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, halloween door mat is a $159K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 68/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

halloween door mat market data

Units sold / yr: 20K–25K; avg 0–100/product
Revenue / yr: $456K–$571K; units × avg price
Conversion rate: 0.6%
Avg BSR: #13,512
Page quality: 0%
Prime: 99%
Sponsored: 66%
Out of stock: 35.8%
Avg brand age: 24 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

66 falling

Sellers

Top-5 brand share

37%

Top 20: 69%

Top-5 click share

19%

Top 20: 47%

Open market

59%

Tinideya11%
Fttoyoly10%
Moutina7%
MAINEVENT5%
Fallovea4%
Drydiet3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +185.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 104.2×

Open Trend

Top halloween door mat search terms

halloween door mat411K/yr +316.0%0.4% conv.
halloween rug142K/yr +173.3%0.3% conv.
halloween rugs71K/yr +216.9%0.4% conv.
halloween welcome mat54K/yr +139.9%0.4% conv.
halloween doormat76K/yr +123.4%0.4% conv.
halloween mat48K/yr +168.8%0.3% conv.
halloween outdoor mat50K/yr +139.9%0.5% conv.
halloween rugs indoor40K/yr +129.3%0.3% conv.
halloween front door mat33K/yr +170.4%0.0% conv.
halloween door mat outdoor63K/yr +122.0%0.4% conv.

All search terms

Top halloween door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black

Fttoyoly$22.204.2★154 rev

Tinideya 2 Pcs Halloween Door Mat Outdoor Cute Ghost Welcome Doormat for Front Door Non Slip Layered Ghost Coir Floor Mat Black White Stripe Halloween Rug for Outside Front Porch Entryway Decor

Tinideya$29.984.0★42 rev

Moutina Happy Halloween Ghost Mushroom Pumpkin Skeleton Decorative Kitchen Rugs Set of 2 Halloween Holiday Party Home Decor Low-Profile Kitchen Mats for Floor - 17x29 and 17x47 Inch Black

Moutina$17.634.8★13 rev

KorhLeoh Spider-Web Welcome Doormat Outdoor-Entrance - Half-Circle-Door-Mat Non-Slip Dark Artifical Coir Mats Halloween Decor 17x29

KorhLeoh$14.734.1★122 rev

DCX Washable 5x7 Snake Rug Black Gothic Rug for Living Room Soft Low Pile Carpet Kid & Pet Friendly with Rubber Back Non Slip Stain Resistant Rug for Bedroom Dining Room Office

DCX$40.934.4★487 rev

Newest

by launch date

DCX Washable 5x7 Snake Rug Black Gothic Rug for Living Room Soft Low Pile Carpet Kid & Pet Friendly with Rubber Back Non Slip Stain Resistant Rug for Bedroom Dining Room Office

DCX$40.93487 rev

8mo ago

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black

Fttoyoly$22.20154 rev

9mo ago

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 - Brown

Fttoyoly$22.02154 rev

9mo ago

2 Pcs Halloween Door Mat Combo Set Boo Ghost Welcome Doormat for Front Doors 28 x 43in Non Slip Black and White Plaid Rug Front Porch Entryway Floor Mat for Indoor Outdoor Fronts Porch Entryway Decor

Fairooth$17.3018 rev

12mo ago

Nayoroom Dark Academia Gothic Area Rug Soft Machine Washable 8x10 Rug Non-Slip Non-Shedding Durable and Easy-Care Perfect for Living Room Bedroom Dining Room.

Nayoroom$102.03149 rev

1y ago

What buyers say about halloween door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Solid quality”

Soft Feel12%

“Soft and cute”

Color7%

“The color is vibrant”

Size-Overall7%

“Good size”

Design-Overall6%

“the design is really pretty”

Value For Money6%

“Good price”

Advertised Vs Actual Product6%

“Exactly as pictured”

Ease Of Cleaning4%

“cleans easily”

Durability4%

“Appears to be very durable”

Strength3%

“Sturdy”

What buyers complain about

Thickness17%

“not as thick than your typical size welcome mat”

Quality-Overall12%

“Why is Amazon allowing sellers with such low quality products to sell”

Size-Overall11%

“not true to size”

Color10%

“color comes off”

Durability7%

“Fades quickly”

Flatness5%

“Doesn't lay flat”

Advertised Vs Actual Product3%

“Not as described”

Strength2%

“Very flimsy”

Print Quality2%

“Print is very light”

Ease Of Cleaning1%

“I took stars off because it is a real pain to clean”

Top return reasons

Size-Overall33%

Color18%

Advertised Vs Actual Product11%

Quality-Overall9%

Material Quality8%

Functionality-Overall3%

Thickness2%

Flatness2%

Brightness/Shine/Glow2%

Value For Money2%

Common questions

Is halloween door mat profitable to sell on Amazon United States?: The niche generates $159K/yr across 97 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is +185.9%. Flapen's verdict: Worth a look (68/100).
How competitive is the halloween door mat niche?: 66 brands and 74 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in halloween door mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.3%.
When does demand for halloween door mat peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 104.2× the quietest.
What does it cost to enter the halloween door mat niche?: Listings span $6.88–$102.03; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.