Halloween Door Mat

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +185.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+185.9%

Conversion, latest week

0.6%

Market size, estimated

$159Ka year

Peak month

September104.2× the quietest month

Top search term

halloween door mat411K searches a year

Listings sell for $22.82 on average, from $6.88 to $102.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $22.82 that is $0 to $2K a year per listing.

Average price

$22.82inside the $15 to $100 sweet spot

Price range

$6.88–$102.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #13,512 within Doormats. It carries 461 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

99%

Out of stock, average day

35.8%

Average rank

#13,512in Doormats

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

461per listing

Listings tracked

97

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

4Amazon's first-year sales bar

Average brand age

24 months