Halloween Decorations

Shoppers searched for this 62.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +231.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

62.0M

Growth, 90 days vs prior 90

+231.8%

Conversion, latest week

0.3%

Market size, estimated

$3.4Ma year

Peak month

October115.5× the quietest month

Top search term

halloween13.6M searches a year

Listings sell for $17.47 on average, from $4.39 to $61.80. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 3,000 to 4,000 of them. At $17.47 that is $52K to $70K a year per listing.

Average price

$17.47inside the $15 to $100 sweet spot

Price range

$4.39–$61.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

3,000–4,000

Revenue per listing a year

$52K–$70K

Returns

3.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #8,128 within Outdoor Holiday Decorations. It carries 2,850 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

12.0%

Average rank

#8,128in Outdoor Holiday Decorations

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,850per listing

Listings tracked

69

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months