halloween decorations
Launch itA $3.4M/yr market growing +231.8% this quarter with returns at 3.1% — clears our launch bar.
Growth
Incredible+231.8%90-day search growth — must beat 0% to launch
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Market size
Incredible$3.4M$3.4M/yr · 62.0M searches
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Price range
Great$4.39–$61.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,850.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween decorations is a $3.4M/yr Amazon United States market (62.0M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Launch it — 72/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 3,000–4,000/product
- Revenue / yr
- $17.5M–$17.5M
- units × avg price
- Launch success
- 50%
- 9 of 18 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #8,128
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 86%
- Out of stock
- 12.0%
- Avg brand age
- 29 months
- Avg seller age
- 155 days
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
80
Top-5 brand share
27%
Top 20: 59%
Top-5 click share
25%
Top 20: 57%
Open market
70%
- Poxtex11%
- YUJUN4%
- Dearfoams4%
- FestalMart4%
- Yumiio4%
- XLMJDZQ3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +231.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 115.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Accessories Earrings for Women Jewelry Gifts Halloween Custumes Ghost Pumpkin Studs Huggie Hoop Jacket Earrings Orange Black Spooky Cute Fun Holiday Gifts
Poxtex$6.314.4★2,874 rev
YUJUN Halloween Hanging Bats 12 Pieces 3D Realistic Scary Large Fake Black Hanging Flying Bat Spooky for Yard Sign Outdoor Indoor Lawn Decorations(3 Style)
YUJUN$15.134.4★585 rev
Halloween Decorations Indoor - 2 Pack Light Up Ghosts Easy to Assemble Adjustable Height Spooky Halloween Party Decorations for Porch Yard Mantel Home
Yumiio$37.394.5★18 rev
XLMJDZQ Halloween Decor Throw Pillow Covers Set of 2-18x18 Inches Ivory Cute Ghost Hugging Pumpkin Plush Soft for Spooky Season & Cozy Fall Decor
XLMJDZQ$14.644.8★118 rev
Dearfoams Unisex Spooky Fuzzy Halloween Jack o Lantern Slipper JACK O LANTERN XS
Dearfoams$14.164.6★212 rev
Newest
by launch date
Stained Glass Style Witch Hat Lamp Vintage Halloween Table Decor Night Light Handcrafted Resin Gothic Wizard Accent Lamp for Bedroom Bookshelf and Witchy Room Aesthetics (Large Size)
Generic$39.042 rev
Halloween Decorations-Set of 2 Light-Up Ghosts with Witch Hats Ghost Table Centerpiece-Spooky Tabletop Decor for Mantel Dining Table Party Indoor Home Decor
FestalMart$25.6716 rev
Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn
HAPPYCLUB$50.2017 rev
Halloween Oversized Shirts for Women Spooky Season Short Sleeve T Shirt Halloween Pumpkin Ghost Fall Tee Top
SGYHO$16.180 rev
Halloween Decorations Indoor - 2 Pack Light Up Ghosts Easy to Assemble Adjustable Height Spooky Halloween Party Decorations for Porch Yard Mantel Home
Yumiio$37.3918 rev
Trending
90-day click momentum
Womens Girls Novelty Funny Crew Socks Crazy Cute Embroidered Pattern Ankle Sock Cotton Womens Gift (US Alpha One Size Regular Regular 5pairs-halloween socks)
ANIDL$12.904.8★
Stained Glass Style Witch Hat Lamp Vintage Halloween Table Decor Night Light Handcrafted Resin Gothic Wizard Accent Lamp for Bedroom Bookshelf and Witchy Room Aesthetics (Large Size)
Generic$39.041.5★
Dearfoams Unisex Spooky Fuzzy Halloween Jack o Lantern Slipper GREY GHOST M
Dearfoams$13.674.6★
Halloween Decorations-Set of 2 Light-Up Ghosts with Witch Hats Ghost Table Centerpiece-Spooky Tabletop Decor for Mantel Dining Table Party Indoor Home Decor
FestalMart$25.674.5★
HFBAOEGU Halloween Slippers For Womens Mens Home Elastic Comfy Retro Memory Foam Fuzzy Soft Bedroom Plush Warm Anti-Skid Sole Winter Wool Lined Indoor Outdoor House Shoes
HFBAOEGU$10.604.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Solid quality”
“Good for price”
“As Advertised”
“The materials feel durable”
“Super cute and fun design”
“Easy to use”
“Good assortment of colors”
“Good size for decorating”
“Assembly was simple”
What buyers complain about
“not made to fit”
“Broken”
“Need better quality control”
“NOT VERY BRIGHT”
“I thought I only got a few colors”
“cannot assemble now”
“It is sticky”
“Barely worked”
“Do not last 200 hours”
“a bit flimsy”
Top return reasons
Common questions
- Is halloween decorations profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 69 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +231.8%. Flapen's verdict: Launch it (72/100).
- How competitive is the halloween decorations niche?
- 63 brands and 80 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in halloween decorations?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.1%.
- When does demand for halloween decorations peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 115.5× the quietest.
- What does it cost to enter the halloween decorations niche?
- Listings span $4.39–$61.80; the average listing price is $17.47 (sweet spot $15–$100). The average incumbent carries 2,850 reviews — the moat a new listing must climb.
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