Halloween Decorations
PassHalloween Decorations scores 72 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, search demand grew +231.8% this quarter, and an estimated 3.1% of orders come back.
- Flapen Score
- 72 / 100Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 5672
- Market size
- $3.4M/yr62.0M searches / yr
- 90-day growth
- +231.8%search demand this quarter
- Competition
- 25%top-5 click share · 63 brands · 80 sellers
Flapen Score
Halloween Decorations against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Decorations is stronger. Inside it, weaker.
Market
The Halloween Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Decorations 62.0M times last year and spent an estimated $3.4M. The top 5 brands take 27% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 62.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +231.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.
- Searches, last 12 months
- 62.0M
- Growth, 90 days vs prior 90
- +231.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $3.4Ma year
- Peak month
- October115.5× the quietest month
- Top search term
- halloween13.6M searches a year
02 · Price
A sale here is worth $17.47.
Listings sell for $17.47 on average, from $4.39 to $61.80. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 3,000 to 4,000 of them. At $17.47 that is $52K to $70K a year per listing.
- Average price
- $17.47inside the $15 to $100 sweet spot
- Price range
- $4.39–$61.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $52K–$70K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #8,128 within Outdoor Holiday Decorations. It carries 2,850 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 12.0%
- Average rank
- #8,128in Outdoor Holiday Decorations
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,850per listing
- Listings tracked
- 69
04 · Newcomers
9 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Halloween Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
80
Top-5 brand share
27%
Top 20: 59%
Top-5 click share
25%
Top 20: 57%
Open market
70%
- Brand 111%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Halloween Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 115.5×
Search terms
Top Halloween Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween13.6M/yr
- halloween decorations9.7M/yr
- halloween decor10.8M/yr
- halloween decorations outdoor12.2M/yr
- halloween decorations indoor2.2M/yr
- outdoor halloween decorations2.7M/yr
- halloween party decorations1.6M/yr
- halloween lights3.1M/yr
- halloween home decor233K/yr
- hallowee625K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Decorations
We read the reviews and the return reasons for every product selling here.
“not made to fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Decorations questions
Answered from the same tracked data.