Halloween Cooler

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +179.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+179.8%

Conversion, latest week

0.8%

Market size, estimated

$13Ka year

Peak month

October197.9× the quietest month

Top search term

halloween cooler25K searches a year

Listings sell for $21.66 on average, from $9.88 to $32.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.66 that is $0 to $2K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$9.88–$32.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 49.3% of listings are out of stock. The average listing ranks #2,159 within Outdoor Holiday Decorations. It carries 187 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

49.3%

Average rank

#2,159in Outdoor Holiday Decorations

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

187per listing

Listings tracked

19

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months