Halloween Cat
MaybeSearch demand grew +173.2% this quarter. But shoppers spend an estimated $15K a year here, so Halloween Cat is a Maybe.
- Flapen Score
- 55 / 100Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 5655
- Market size
- $15K/yr175K searches / yr
- 90-day growth
- +173.2%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 43 sellers
Flapen Score
Halloween Cat against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Halloween Cat is stronger. Inside it, weaker.
Market
The Halloween Cat market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Cat 175K times last year and spent an estimated $15K. The top 5 brands take 48% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +173.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +173.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $15Ka year
- Top search term
- halloween cat68K searches a year
02 · Price
A sale here is worth $14.68.
Listings sell for $14.68 on average, from $5.67 to $34.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.68 that is $0 to $1K a year per listing.
- Average price
- $14.68under the $15 to $100 sweet spot
- Price range
- $5.67–$34.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #1,886 within Yard Signs. It carries 1,447 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 29.3%
- Average rank
- #1,886in Yard Signs
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,447per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Halloween Cat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
43
Top-5 brand share
48%
Top 20: 100%
Top-5 click share
45%
Top 20: 100%
Open market
46%
- Brand 111%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Halloween Cat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 89.5× · 10 of 12 months tracked
Search terms
Top Halloween Cat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween cat68K/yr
- cat halloween30K/yr
- black cat outdoor decor6K/yr
- halloween cats15K/yr
- halloween black cats5K/yr
- halloween cat decorations11K/yr
- cat halloween decorations11K/yr
- halloween cat decorations outdoor5K/yr
- halloween decor cat5K/yr
- black cats halloween decor6K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Cat
We read the reviews and the return reasons for every product selling here.
“big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Cat questions
Answered from the same tracked data.