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Gypsum

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.6★, so Gypsum is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$554K/yr216K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
67%top-5 click share · 11 brands · 76 sellers

Flapen Score

Gypsum against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gypsum is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gypsum market on Amazon at a glance

Shoppers on Amazon United States searched for Gypsum 216K times last year and spent an estimated $554K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $554K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
11.4%
Market size, estimated
$554Ka year
Peak month
May2.8× the quietest month
Top search term
gypsum93K searches a year

02 · Price

A sale here is worth $22.56.

Listings sell for $22.56 on average, from $8.00 to $52.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $22.56 that is $23K to $28K a year per listing.

Average price
$22.56inside the $15 to $100 sweet spot
Price range
$8.00–$52.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$28K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #889 within Soils, Mulches & Planting Media. It carries 426 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
73%
Out of stock, average day
0.7%
Average rank
#889in Soils, Mulches & Planting Media
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
426per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gypsum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

76

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 131%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Gypsum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Gypsum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gypsum93K/yr
  • gypsum for soil67K/yr
  • gypsum powder27K/yr
  • gypsum for gardening12K/yr
  • gypsum for lawn8K/yr
  • pelletized gypsum5K/yr
  • garden gypsum5K/yr

Reviews and returns

What reviews say buyers love and hate about Gypsum

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“A bit pricey”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gypsum questions

Answered from the same tracked data.