Is grubs for chicken profitable to sell on Amazon United States?

The niche generates $254K/yr across 51 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (69/100).

How competitive is the grubs for chicken niche?

36 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in grubs for chicken?

Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.1%.

When does demand for grubs for chicken peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the grubs for chicken niche?

Listings span $5.24–$52.72; the average listing price is $27.45 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.

grubs for chicken

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.45

avg listing price — sweet spot $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$5.24–$52.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Market size

Okay$254K

$254K/yr · 80K searches

Review moat

Okay1,841.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, grubs for chicken is a $254K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

grubs for chicken market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $220K–$275K; units × avg price
Conversion rate: 11.6%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 1.0%
Avg brand age: 60 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

30%

Top 20: 69%

Open market

57%

Joyprotyn10%
Yamamoto9%
Fluker's8%
Classic Flock7%
WormsFarm5%
FCI GRUBS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top grubs for chicken search terms

grubs20K/yr +27.6%5.5% conv.
soldier fly larvae15K/yr +34.8%10.2% conv.
grubs for chickens18K/yr -0.4%12.4% conv.
chicken grubs7K/yr +16.5%10.4% conv.
larvae4K/yr +73.2%2.9% conv.
fly larvae4K/yr +34.1%7.7% conv.
protein for chickens5K/yr +16.2%6.2% conv.
grubs for chickens made in usa4K/yr -12.7%4.1% conv.
grubs for chicken1K/yr +16.0%1.1% conv.

All search terms

Top grubs for chicken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joyprotyn 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 85X More Calcium Grubs Than Mealworms for Strong Eggshells & Healthy Growth - High Protein for Chickens Birds Ducks Geese & Pets

Joyprotyn$23.354.7★1,935 rev

Flukers Culinary Coop Premium Chicken Treats Dried Soldier Worms Packed with Protein and Calcium 100% Natural Rich Grubs for Chicken Backyard Birds and Reptiles 16 oz

Fluker's$8.744.7★3,457 rev

Yamamoto Gary 4 Fishing Single Tail Grub - Swimming Soft Plastic Bass Lure Baits - 20 Pack Green Pumpkin with Large Black

Yamamoto$8.024.5★398 rev

KAYPET Dried Black Soldier Fly Larvae 10LB for Chicken Ducks and Wild Birds

KAYPET$33.684.6★73 rev

FCI GRUBS 10LB Dried Black Soldier Fly Larvae for Chickens High Calcium Non-GMO 60-100X More Calcium Than Mealworms Treat for Laying Hen Ducks Wild Birds Turtles

FCI GRUBS$37.824.7★721 rev

Newest

by launch date

Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles

Larvevo$19.94177 rev

4mo ago

KAYPET Dried Black Soldier Fly Larvae 10LB for Chicken Ducks and Wild Birds

KAYPET$33.6873 rev

5mo ago

OHNAME 5LB Dried Black Soldier Fly Larvae for Chickens - 85X More Calcium Than Mealworms for Strong Eggshells High-Protein Treats for Laying Hens Birds Ducks

OHNAME$20.03445 rev

8mo ago

Joyprotyn 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 85X More Calcium Grubs Than Mealworms for Strong Eggshells & Healthy Growth - High Protein for Chickens Birds Ducks Geese & Pets

Joyprotyn$23.351,935 rev

1y ago

Classic Flock 10lb Dried Black Soldier Fly Larvae Chicken Feed 100% Natural Non-GMO BSF Larvae More Calcium Than Mealworms High Protein Chickens Treats Food for Wild Birds Ducks Laying Hens

Classic Flock$37.34489 rev

1y ago

What buyers say about grubs for chicken

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great deal”

Quality-Overall22%

“the product is top notch”

Pet Friendly13%

“My pets loved them”

Taste-Overall9%

“Great food”

Freshness4%

“Our box arrived fresh”

Advertised Vs Actual Product3%

“Exactly as advertised”

Smell2%

“No odor”

Size-Overall2%

“consistent size”

Durability1%

“have been using for years”

Ease Of Use1%

“Easy to use”

What buyers complain about

Value For Money16%

“Got too expensive”

Smell13%

“Smells bad”

Quality-Overall13%

“Returning for such poor quality”

Size-Overall8%

“The bag is HUGE”

Moist/Dry5%

“Very dry crumble bugs”

Functionality-Overall4%

“tried b4 didnt seem to help trying again”

Advertised Vs Actual Product3%

“Deceptive advertising - beware of this product”

Stale/Rotten/Spoiled2%

“Received the package and I am extremely disappointed, the worms are mostly crumbs,,, as though they are old and falling apart”

Durability2%

“Died on first mission”

Ease Of Chewing/Swallowing2%

“How horrible would it be to have a quail swallow that”

Top return reasons

Value For Money36%

Functionality-Overall16%

Advertised Vs Actual Product14%

Size-Overall10%

Pest/Insect Control7%

Leak-Proof6%

Smell3%

Eco Friendliness2%

Contamination2%

Color1%

Common questions

Is grubs for chicken profitable to sell on Amazon United States?: The niche generates $254K/yr across 51 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (69/100).
How competitive is the grubs for chicken niche?: 36 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in grubs for chicken?: Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.1%.
When does demand for grubs for chicken peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the grubs for chicken niche?: Listings span $5.24–$52.72; the average listing price is $27.45 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.