ground cover
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.01avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Good$4.91–$138.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,339.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, ground cover is a $71K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 68/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ground cover market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 95%
- Out of stock
- 1.2%
- Avg brand age
- 51 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
74
Top-5 brand share
36%
Top 20: 84%
Top-5 click share
22%
Top 20: 59%
Open market
60%
- Outsidepride10%
- Marde Ross & Company8%
- LAVEVE6%
- KVITER6%
- Carpet Creeping6%
- BuggyBeds5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.5×
Top ground cover search terms
- ground cover60K/yr
- shade ground cover seeds5K/yr
- full shade ground cover seeds5K/yr
- red wild thyme5K/yr
- full sun ground cover plants4K/yr
Top ground cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden
Carpet Creeping$8.663.3★156 rev
LGJIAOJIAO 3ftx50ft Weed Barrier Landscape Fabric Heavy DutyWeed Block Gardening Ground Cover Mat Weed Control Garden Cloth Woven Geotextile Fabric for UnderlaymentCommercial Driveway Fabric
LGJIAOJIAO$13.654.4★4,077 rev
FEED GARDEN 4FT x 100FT Landscape Fabric Weed Barrier Fabric Heavy Duty 3.2oz Ground Cover Geotextile Fabric for Gardening with 30 U-Shaped Stakes (2 Pack 4x50FT)
FEED GARDEN$27.924.4★561 rev
Forget Me Not Seeds - 500 Flower Seeds - Perennial Ground Cover Seed for Tulips and Other Bulbs - Bulk Flowering Ground Cover - Grown in the USA
Marde Ross & Company$14.003.6★682 rev
KVITER 20 000 Creeping Thyme Seeds (Thymus Serpyllum) Wild Thyme Aromatic Ground Cover Purple Perennial Flower Seed Packets Great Non GMO Herb Seeds for Outdoor Garden Landscapes & Paths
KVITER$10.223.0★94 rev
Newest
by launch date20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden
Carpet Creeping$8.66156 rev
Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden
Fruivity$9.03229 rev
20000pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Heirloom Flowers Non-GMO Thymus Serpyllum Seed
BuggyBeds$9.12274 rev
20000pcs Purple Creeping Thyme Seed for Planting Flowers Seeds Perennial Ground Cover Plants Lawn Alternative Fragrant Drought-Tolerant
BuggyBeds$8.72208 rev
20000+ Creeping Thyme Seeds (Thymus Serpyllum) Ground Cover Seeds Fragrant Lawn Alternative for Garden Paths & Landscaping (10g / 0.35 oz)
PLANTMEW$9.54889 rev
Trending
90-day click momentum20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden
Carpet Creeping$8.663.3★
Fruivity 20000+pcs Creeping Thyme Seeds for Planting Perennial Ground Cover Plants Flowers Seeds Fragrant Herb Seeds for Lawns & Paths Garden
Fruivity$9.033.3★
KVITER 20 000 Creeping Thyme Seeds (Thymus Serpyllum) Wild Thyme Aromatic Ground Cover Purple Perennial Flower Seed Packets Great Non GMO Herb Seeds for Outdoor Garden Landscapes & Paths
KVITER$10.223.0★
JOYSWAN 3Size Weed Barrier Landscape Fabric Heavy Duty Woven Ground Cover Weed Cloth Geotextile Fabric Driveway Fabric (3x50FT)
JOYSWAN$14.474.3★
LAVEVE 3FT x 100FT Weed Barrier Landscape Fabric 3.2oz Premium Heavy Duty Garden Cloth Ground Cover for Gardening Farming (3x50FT x 2Pack)
LAVEVE$24.354.4★
What buyers say about ground cover
What buyers praise and complain about, mined from review topics.What buyers love
“Great germination”
“Awesome quality”
“Excellent product for the money”
“As described”
“Easy to cut”
“It does not break easily”
“Beautiful color”
“Sturdy and easy to install”
“Good thickness”
“good heavy material”
What buyers complain about
“poor growth”
“Wayyy too expensive for not enough”
“some are so large”
“Not as described”
“Horrible quality”
“No Results”
“Not thick enough”
“Its falling apart”
“Material is cheap”
“Color confusion”
Top return reasons
Common questions
- Is ground cover profitable to sell on Amazon United States?
- The niche generates $71K/yr across 81 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (68/100).
- How competitive is the ground cover niche?
- 46 brands and 74 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in ground cover?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for ground cover peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.5× the quietest.
- What does it cost to enter the ground cover niche?
- Listings span $4.91–$138.44; the average listing price is $27.01 (sweet spot $15–$100). The average incumbent carries 2,340 reviews — the moat a new listing must climb.