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72

ground anchors

Worth a look

Shows a sweet-spot price point ($32.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 78Conversion 39Competition 87Returns 82Price range 88Avg price 95Brand share 89Review moat 70Quality gap 27

Avg price

Incredible$32.92

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$9.81–$67.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Great+68.3%

90-day search growth — must beat 0% to launch

Market size

Good$763K

$763K/yr · 747K searches

Review moat

Good695.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, ground anchors is a $763K/yr Amazon United States market (747K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 72/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ground anchors market data

Units sold / yr
30K–40K
avg 250–500/product
Revenue / yr
$988K–$1.3M
units × avg price
Conversion rate
3.1%
Avg BSR
#268
Page quality
0%
Prime
96%
Sponsored
97%
Out of stock
3.3%
Avg brand age
42 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

48

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

28%

Top 20: 62%

Open market

49%

  • Phopich13%
  • BeneLabel10%
  • Fabulas10%
  • Ciyivak7%
  • Payivsve6%
  • PAMAZY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 2.5×

Top ground anchors search terms

  • ground anchors203K/yr
  • ground anchors screw in76K/yr
  • swing set anchors48K/yr
  • ground anchor62K/yr
  • earth anchors47K/yr
  • shed anchor kit40K/yr
  • ground anchors heavy duty34K/yr
  • screw in ground anchors30K/yr
  • shed anchors30K/yr
  • swingset anchors21K/yr
All search terms

Top ground anchors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$15K4%$31K6%$46K8%$61K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ground anchors

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality components”

Strength16%

“Nice and strong”

Ease Of Use11%

“Easy to”

Assembly/Installation11%

“Easy to assemble and install”

Value For Money7%

“Affordable price”

Advertised Vs Actual Product7%

“As described”

Durability5%

“Great value and durable products”

Mounting2%

“The included screws are great quality”

Weight Heavy2%

“Heavy duty and strong”

Design-Overall2%

“The design is pretty clever”

What buyers complain about

Quality-Overall11%

“Absolutely terrible product”

Size-Overall8%

“Too small”

Durability7%

“easy to break”

Strength7%

“not really heavy duty”

Flexibility5%

“Seems to bend easy tho”

Functionality-Overall4%

“Did not work as expected”

Assembly/Installation4%

“One thing to keep in mind is that installation can take a bit of effort”

Metal Quality3%

“The metal is ridiculously brittle”

Value For Money3%

“Price is midrange of those I found”

Rusts/Corrodes2%

“the blade was rusty”

Top return reasons

Size-Overall37%
Functionality-Overall11%
Advertised Vs Actual Product9%
Value For Money7%
Defective Material/Parts6%
Strength5%
Assembly/Installation3%
Mechanism Issues2%
Weight Heavy2%
Quality-Overall2%

Common questions

Is ground anchors profitable to sell on Amazon United States?
The niche generates $763K/yr across 77 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is +68.3%. Flapen's verdict: Worth a look (72/100).
How competitive is the ground anchors niche?
37 brands and 48 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in ground anchors?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.7%.
When does demand for ground anchors peak?
Demand peaks in May–Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the ground anchors niche?
Listings span $9.81–$67.74; the average listing price is $32.92 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.