grinch door mat
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Price range
Incredible$14.83–$42.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,342avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$70K$70K/yr · 203K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grinch door mat is a $70K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
grinch door mat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $130K–$156K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #10,964
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 44.9%
- Avg brand age
- 29 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
12
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- Gertmenian18%
- Wvapzwr15%
- Franco13%
- OFJRAP12%
- Joelmat12%
- Hefnoya9%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 257.7×
Top grinch door mat search terms
- grinch rug52K/yr
- grinch rugs17K/yr
- grinch door mat53K/yr
- grinch mat11K/yr
- grinch welcome mat9K/yr
- grinch doormat11K/yr
- grinch christmas door mat4K/yr
- grinch door mat outdoor9K/yr
- grinch floor mat5K/yr
- grinch christmas rug6K/yr
Top grinch door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wvapzwr Christmas Kitchen Rugs and Mats Set of 2 Christmas Indoor Floor Mats Non-Slip Kitchen Mat Door Mat Runner Rug for Kitchen Home Christmas Decor 17 x 47+17 x 29
Wvapzwr$14.834.5★35 rev
Collectibles Grinch by Dr. Seuss Holiday & Christmas Non Slip Plush Poly Knit Bathroom Mat Rug 21x34 (Officially Licensed Product) by Franco
Franco$28.884.6★328 rev
OFJRAP Christmas Decorations Indoor Christmas Kitchen Bathroom Door Mat Non Slip and Washable Winter Rubber Santa Snowflakes Door Mat for Outdoor Indoor 16x28 and 16 * 48Inch
OFJRAP$24.294.4★154 rev
Joelmat Funny Doormat EW People Non-Slip Outdoor/Indoor Rubber Door Mats for Front Door/Garden/Kitchen/Bedroom 23.6 x 15.7
Joelmat$22.964.0★26 rev
Gertmenian The Grinch Coir Doormat - 2x3 Welcome Mat (2-Pack) Ideal for High Traffic Areas in Front Door Garage Entryway - The Grinch Ho Ho Ho/Santa 19597
Gertmenian$37.984.7★1,545 rev
Newest
by launch date
HunnmingRe Lime Green Furry Christmas Mat with Red Heart Pattern Green Rugs for Bedroom Living Room Decor Washable Soft Fuzzy Rug 16.9 x 28.7 Inch
HunnmingRe$24.3432 rev
Livcoz Merry Christmas Welcome Front Door Mat Funny Xmas Ball Santa Hat Max Dog Decorative Doormat Non-Slip Floor Entryway Rug Winter Holiday Indoor Outdoor Home Kitchen Decoration 17x29 Inches
Livcoz$17.5728 rev
3D Illusion Doormat Funny Entryway Rug for Christmas Decoration Indoor Outdoor Halloween Welcome Bathroom Kitchen Floor mat (Red 20 31.5)
Hefnoya$22.00156 rev
OFJRAP Christmas Decorations Indoor Christmas Kitchen Bathroom Door Mat Non Slip and Washable Winter Rubber Santa Snowflakes Door Mat for Outdoor Indoor 16x28 and 16 * 48Inch
OFJRAP$24.29154 rev
Collectibles Grinch by Dr. Seuss Holiday & Christmas Non Slip Plush Poly Knit Bathroom Mat Rug 21x34 (Officially Licensed Product) by Franco
Franco$28.88328 rev
Trending
90-day click momentum
Grass Green Rugs for Bedroom Fluffy Shag Area Rug 4x6 for Kids Room Living Room Baby Nursery Decor Aesthetic Cute Furry Cool Shaggy Throw Bedside Fuzzy Plush Moss Carpet for Dorm Classroom Playroom
Amdrebio$25.444.4★
Livcoz Merry Christmas Welcome Front Door Mat Funny Xmas Ball Santa Hat Max Dog Decorative Doormat Non-Slip Floor Entryway Rug Winter Holiday Indoor Outdoor Home Kitchen Decoration 17x29 Inches
Livcoz$17.573.9★
Wvapzwr Christmas Kitchen Rugs and Mats Set of 2 Christmas Indoor Floor Mats Non-Slip Kitchen Mat Door Mat Runner Rug for Kitchen Home Christmas Decor 17 x 47+17 x 29
Wvapzwr$14.834.5★
Gertmenian The Grinch Coir Doormat - 2x3 Welcome Mat (2-Pack) Ideal for High Traffic Areas in Front Door Garage Entryway - The Grinch Ho Ho Ho/Santa 19597
Gertmenian$37.984.7★
OFJRAP Christmas Decorations Indoor Christmas Kitchen Bathroom Door Mat Non Slip and Washable Winter Rubber Santa Snowflakes Door Mat for Outdoor Indoor 16x28 and 16 * 48Inch
OFJRAP$24.294.4★
What buyers say about grinch door mat
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Very lightweight”
“Its sooo soft”
“Great coloring and haven't shed a lot”
“The carpets arrived as shown”
“The art was well done”
“It lays out nicely”
What buyers complain about
“not when walking on them which makes it easy for me to clean them”
“Did not have the WoW effects as advertised/expected”
“But it isn't grass color”
“Return due to wrong size on my part”
“Its a thin mat”
Top return reasons
Common questions
- Is grinch door mat profitable to sell on Amazon United States?
- The niche generates $70K/yr across 10 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the grinch door mat niche?
- 9 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in grinch door mat?
- Top complaints mined from reviews: Ease Of Cleaning, Advertised Vs Actual Product, Color. The return rate is 3.7%.
- When does demand for grinch door mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 257.7× the quietest.
- What does it cost to enter the grinch door mat niche?
- Listings span $14.83–$42.27; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 1,342 reviews — the moat a new listing must climb.