Is grill mats for outdoor grill profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +146.9%. Flapen's verdict: Launch it (78/100).

How competitive is the grill mats for outdoor grill niche?

25 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in grill mats for outdoor grill?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for grill mats for outdoor grill peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.

What does it cost to enter the grill mats for outdoor grill niche?

Listings span $8.10–$49.18; the average listing price is $22.04 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.

grill mats for outdoor grill

Launch it

A $2.4M/yr market growing +146.9% this quarter with returns at 1.8% — clears our launch bar.

Growth

Incredible+146.9%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.4M

$2.4M/yr · 1.3M searches

Avg price

Great$22.04

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$8.10–$49.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,359.9

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, grill mats for outdoor grill is a $2.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 78/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

grill mats for outdoor grill market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $2.2M–$2.8M; units × avg price
Conversion rate: 8.3%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 6.5%
Avg brand age: 39 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

47%

Top 20: 92%

Open market

41%

rumlick17%
Renook11%
Cuisinart9%
UBeesize8%
Linda's Essentials8%
TAOMAND7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×

Open Trend

Top grill mats for outdoor grill search terms

grill mats for outdoor grill500K/yr +142.8%7.2% conv.
grill mat302K/yr +160.1%5.7% conv.
grill matt for outdoor grill deck protector69K/yr +225.2%6.2% conv.
grill mats57K/yr +173.9%7.5% conv.
bbq mats for outdoor grill48K/yr +116.0%6.9% conv.
under grill mat38K/yr +165.9%3.9% conv.
under grill mats for outdoor grill30K/yr +149.5%5.2% conv.
grill mat for deck23K/yr +188.7%4.2% conv.
grilling mats for outdoor grill29K/yr +127.9%7.2% conv.
bbq mat27K/yr +144.2%4.5% conv.

All search terms

Top grill mats for outdoor grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

rumlick 48 x 30 inch Under Grill Mats for Outdoor Grill Double-Sided Fireproof Oil and Waterproof Protective Mat for Grass and Deck Outerdoor BBQ Fire Pit Fireplace Mat

rumlick$19.404.4★736 rev

RENOOK Grill Mat Set of 6-100% Non-Stick Reusable Mats for Gas Charcoal or Electric Grills - Easy to Clean - 15.75 x 13-Inch Black

Renook$11.684.6★25,724 rev

Cuisinart Premium Deck and Grill Mat 65 x 36 Non-Slip Rubber Mat for BBQ Griddle and Grill All Season Protection for Patio Deck and Porch

Cuisinart$41.444.7★8,075 rev

UBeesize Large 65 x 48 inches Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad for Fire Pit Indoor Fireplace Mat Fire Pit Mat Oil-Proof Waterproof BBQ Protector for Decks and Patios

UBeesize$27.084.2★2,647 rev

Under Grill Mats for Outdoor Grill (48 x 30 inch) Double-Sided Mat for Under Fire Pit Mat the Perfect Grill Matt for Outdoor Grill Deck Protector and BBQ Matt for Under Grill Mat for Deck

Linda's Essentials$16.734.2★1,075 rev

Newest

by launch date

Huchiz Under Grill Mats for Outdoor Grill - 65 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Easy to Clean Perfect for Outdoor Grilling

Huchiz$22.2689 rev

6mo ago

SecuCaptain Under Grill Mat for Outdoor Grill - Large 48x36 Inches Double-Sided Fireproof Pad for Indoor Fireplace Fire Pit Heat Resistant Waterproof BBQ Floor Protector for Patio and Deck

SecuCaptain$23.77102 rev

9mo ago

Vewaci Non-Curl 60x40 inch Under Grill Mats for Outdoor Grill Indoor Fire Pit Hearth Rugs for Fireplace Double-Sided Fireproof Oilproof & Waterproof BBQ Grill Mat Easy to Clean for Deck/Patio/Lawn

Vewaci$28.05128 rev

10mo ago

65 x 48 Grill Mat for Outdoor Grill 20 mil Fire Resistant BBQ Pad

DXOKNQG$21.8513 rev

11mo ago

Under Grill Mats for Outdoor Grill (48 x 30 inch) Double-Sided Mat for Under Fire Pit Mat the Perfect Grill Matt for Outdoor Grill Deck Protector and BBQ Matt for Under Grill Mat for Deck

Linda's Essentials$16.731,075 rev

1y ago

What buyers say about grill mats for outdoor grill

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning17%

“clean up great”

Quality-Overall15%

“It is nice quality and very easy to use and clean”

Grilling12%

“Great grill”

Size-Overall11%

“Fits perfectly”

Advertised Vs Actual Product10%

“As advertised”

Value For Money6%

“reasonable price”

Durability5%

“Very durable and easy to clean”

Ease Of Use3%

“Makes my life easier”

Material Quality3%

“Good material”

Weight Light1%

“Corner weights are perfect”

What buyers complain about

Thickness20%

“It is thick”

Quality-Overall9%

“Lacking quality control”

Size-Overall8%

“It was too big”

Material Quality5%

“Flimsy material”

Strength5%

“Flimsy material”

Grilling5%

“it melted right through the grill mat”

Thin5%

“Extremely thin”

Ease Of Cleaning3%

“it will be hard to keep clean”

Durability2%

“I dont see this lasting long at all”

Value For Money2%

“not at this price point”

Top return reasons

Size-Overall29%

Grilling18%

Material Quality10%

Thin9%

Advertised Vs Actual Product5%

Thickness5%

Quality-Overall4%

Strength3%

Value For Money3%

Weight Heavy2%

Common questions

Is grill mats for outdoor grill profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +146.9%. Flapen's verdict: Launch it (78/100).
How competitive is the grill mats for outdoor grill niche?: 25 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in grill mats for outdoor grill?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for grill mats for outdoor grill peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
What does it cost to enter the grill mats for outdoor grill niche?: Listings span $8.10–$49.18; the average listing price is $22.04 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.