Is grill profitable to sell on Amazon United States?

The niche generates $25.3M/yr across 66 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +64.6%. Flapen's verdict: Launch it (70/100).

How competitive is the grill niche?

31 brands and 69 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in grill?

Top complaints mined from reviews: Grilling, Assembly/Installation, Quality-Overall. The return rate is 1.3%.

When does demand for grill peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the grill niche?

Listings span $20.08–$1119.62; the average listing price is $192.90 (sweet spot $15–$100). The average incumbent carries 2,035 reviews — the moat a new listing must climb.

grill

Launch it

A $25.3M/yr market growing +64.6% this quarter with returns at 1.3% — clears our launch bar.

Market size

Incredible$25.3M

$25.3M/yr · 19.0M searches

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+64.6%

90-day search growth — must beat 0% to launch

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Okay$192.90

avg listing price — sweet spot $15–$100

Review moat

Okay2,034.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$20.08–$1119.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, grill is a $25.3M/yr Amazon United States market (19.0M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

grill market data

Units sold / yr: 125K–150K; avg 1,500–2,000/product
Revenue / yr: $24.1M–$28.9M; units × avg price
Conversion rate: 0.7%
Avg BSR: #35
Page quality: 0%
Prime: 82%
Sponsored: 94%
Out of stock: 3.0%
Avg brand age: 44 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

30%

Top 20: 62%

Open market

36%

Royal Gourmet25%
Weber11%
Gas One9%
Electactic7%
SUNLIFER6%
Cuisinart6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top grill search terms

grill5.0M/yr +60.3%0.3% conv.
charcoal grills2.6M/yr +77.1%0.6% conv.
gas grill1.6M/yr +57.4%0.3% conv.
bbq grill1.7M/yr +41.0%0.4% conv.
propane grill1.2M/yr +56.0%0.3% conv.
charcoal grill1.0M/yr +81.6%0.6% conv.
portable grill864K/yr +92.0%0.4% conv.
grills694K/yr +77.7%0.2% conv.
gas grills on clearance prime532K/yr +92.1%0.3% conv.
bbq650K/yr +78.1%0.1% conv.

All search terms

Top grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Gourmet CC1830S BBQ Charcoal Grill and Offset Smoker | 823 Square Inch cooking surface Outdoor for Camping | Black

Royal Gourmet$137.034.3★7,186 rev

Gas One 14-inch Portable Barbecue Grill with 3-Point Locking Lid for Heat Preservation Dual Venting System Small Charcoal Grill for Backyard Camping Boat

Gas One$20.084.3★4,165 rev

Royal Gourmet CC1830 28 Inch Barrel Charcoal Grill with Warming Rack Outdoor BBQ Grill with 626 Sq. In. Grilling Space for Backyard Patio and Parties Black

Royal Gourmet$108.624.4★1,519 rev

Cuisinart Chefs Style Tabletop Portable Propane Grill 20 000 BTU Stainless Steel 2-Burner Outdoor Gas Grill for Camping Tailgates BBQ Hassle-Free Setup Twist-Start Ignition CGG-306

Cuisinart$162.384.4★6,194 rev

Royal Gourmet CC1830V 30 Barrel Charcoal Grill with Wood-Painted Side Front Table 627 Square Inches Cooking Space for Outdoor Backyard Patio and Parties Black

Royal Gourmet$113.464.4★1,296 rev

Newest

by launch date

3-Burner Propane Gas Grill with Side Burner 34 000 BTU Stainless Steel BBQ Grill Heavy-Duty Porcelain-Enameled Grates for Patio and Outdoor Cooking

Electactic$228.71162 rev

4mo ago

Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel

Kizmyee$20.31173 rev

8mo ago

HUGROVE 4-Burner Propane Gas BBQ Grill Upgraded 40 000 BTU Stainless Steel Barbecue Grill with Foldable Side Tables Spice Rack & Wheels for Outdoor Cooking

HUGROVE$190.10140 rev

9mo ago

34 000 BTU 3-Burner Propane Gas Grill with Side Burner All Stainless Steel BBQ Grill Cast Iron Grates & Portable Cart with WheelsOutdoor Barbecue Grill for Backyard Patio Camping (G31 PRO)

Electactic$240.99262 rev

10mo ago

SUNLIFER Charcoal BBQ Grills Outdoor: Spacious Barrel Barbecue Grill with Side Front Table - Premium BBQ Smoker Combo for Backyard Cooking Patio Grilling Tailgating Party Camping Picnic

SUNLIFER$130.86162 rev

1y ago

What buyers say about grill

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling30%

“AMAZING GRILL”

Assembly/Installation12%

“Installation was simple”

Value For Money8%

“Great value”

Quality-Overall8%

“Excellent product”

Size-Overall5%

“Decent size”

Ease Of Use4%

“Easy Peasy”

Heating3%

“Good heat distribution”

Ease Of Cleaning3%

“Clean up is easy”

Advertised Vs Actual Product2%

“As described”

Instructions/User Manual/Troubleshooting2%

“Good instructions”

What buyers complain about

Grilling16%

“Dented grill”

Assembly/Installation11%

“TERRIBLE INSTRUCTIONS”

Quality-Overall11%

“Cheap Quality”

Size-Overall8%

“Too small”

Instructions/User Manual/Troubleshooting4%

“Very bad instructions”

Heating4%

“gets hot”

Durability3%

“Poor durability”

Rusts/Corrodes3%

“it completely rusted”

Strength3%

“Not sturdy”

Value For Money2%

“Not worth the price”

Top return reasons

Grilling34%

Size-Overall28%

Defective Material/Parts8%

Value For Money5%

Assembly/Installation4%

Advertised Vs Actual Product3%

Functionality-Overall3%

Quality-Overall2%

Heating1%

Mechanism Issues1%

Common questions

Is grill profitable to sell on Amazon United States?: The niche generates $25.3M/yr across 66 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +64.6%. Flapen's verdict: Launch it (70/100).
How competitive is the grill niche?: 31 brands and 69 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in grill?: Top complaints mined from reviews: Grilling, Assembly/Installation, Quality-Overall. The return rate is 1.3%.
When does demand for grill peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the grill niche?: Listings span $20.08–$1119.62; the average listing price is $192.90 (sweet spot $15–$100). The average incumbent carries 2,035 reviews — the moat a new listing must climb.