Is griddle utensils profitable to sell on Amazon United States?

The niche generates $54K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +145.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the griddle utensils niche?

10 brands and 55 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in griddle utensils?

Top complaints mined from reviews: Thickness, Material Quality, Quality-Overall. The return rate is 1.6%.

When does demand for griddle utensils peak?

Demand peaks in Jun–Jul; the busiest month runs 4.4× the quietest.

What does it cost to enter the griddle utensils niche?

Listings span $14.29–$39.06; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 8,330 reviews — the moat a new listing must climb.

griddle utensils

Worth a look

Shows demand growing +145.4% this quarter, but a small market ($54K/yr) keeps it on the watch list.

Growth

Incredible+145.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.49

avg listing price — sweet spot $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$14.29–$39.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,330.45

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$54K

$54K/yr · 18K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, griddle utensils is a $54K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

griddle utensils market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 11.5%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 6.5%
Avg brand age: 34 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

BLACKSTONE39%
PasWith25%
GuardKove13%
SHINESTAR6%
i COVER5%
Enzeno4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +145.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 4.4×

Open Trend

Top griddle utensils search terms

blackstone grill cover 36 inch with hood7K/yr +159.7%11.1% conv.
blackstone cover 36 inch with hood8K/yr +132.8%12.2% conv.
blackstone griddle cover 36 inch with hood3K/yr +144.1%8.6% conv.

All search terms

Top griddle utensils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blackstone 5482 Griddle Cover 36 Black

BLACKSTONE$39.064.9★5,131 rev

Griddle Cover for Blackstone 36 inch Griddle with Hood 5482[2026 Upgraded 1000D Heavy Duty] Flat Top Grill Cover Waterproof Rip-Proof Grill Cover for Blackstone and More 4-Burner Griddle with Air Vent

PasWith$29.434.7★2,107 rev

Griddle Cover for Blackstone 36 Griddle with Hood 5482 Upgraded 1000D Heavy Duty Waterproof Flat Top Grill Cover Tear &Fade Resistant with Buckle &Air Vent for Blackstone and More 4-Burner Griddle

GuardKove$36.074.8★146 rev

SHINESTAR 5482 Griddle Cover for Blackstone 36 Inch Griddles with Hood

SHINESTAR$20.684.5★1,599 rev

Blackstone 36 inch Griddle Cover

BLACKSTONE$23.114.8★28,938 rev

Newest

by launch date

Enzeno Griddle Cover for Blackstone 36 Griddle 420D Oxford Cloth Barbeque Griddle Cover Waterproof UV and Fade Resistant Grill Cover with Straps

Enzeno$14.29759 rev

7mo ago

Griddle Cover for Blackstone 36 Griddle with Hood 5482 Upgraded 1000D Heavy Duty Waterproof Flat Top Grill Cover Tear &Fade Resistant with Buckle &Air Vent for Blackstone and More 4-Burner Griddle

GuardKove$36.07146 rev

9mo ago

Grill Cover for Outdoor Grill BBQ Cover for Blackstone 36 Griddle Waterproof Grill Cover with Click-Close Straps Fit More 4-Burner Flat Oven Griddle Without Hood

BEOTBRMI$18.6433 rev

1y ago

Griddle Cover 600D Heavy Duty for Blackstone 36 Inch Griddle Cover Flat Top Grill Cover Blackstone Cover Accessories BBQ Gas Grill Cover Waterproof Windproof Weather

Aoretic$15.861,337 rev

2y ago

PasWith$29.432,107 rev

2y ago

What buyers say about griddle utensils

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit perfect”

Quality-Overall15%

“Awesome quality”

Grilling10%

“Keeps the grill clean”

Value For Money7%

“Great value”

Durability6%

“Durable and fits perfectly”

Material Quality5%

“durable material”

Water Resistance4%

“Waterproofing is solid”

Advertised Vs Actual Product3%

“Works as advertised”

Ease Of Use2%

“Easy to use”

Weight Heavy2%

“heavy-duty”

What buyers complain about

Thickness12%

“The material seems pretty thick”

Material Quality10%

“Much thinner material than I expected”

Quality-Overall8%

“Cheap made”

Durability7%

“Didn't even last 6 months”

Size-Overall6%

“didn't fit”

Grilling4%

“I have had grill covers that are stiff”

Strength3%

“so the cover blows off very easily”

Water Resistance3%

“Not rain proof which is very disappointing”

Advertised Vs Actual Product3%

“doesn't look like the pictures”

Thin2%

“Very thin”

Top return reasons

Size-Overall59%

Grilling13%

Value For Money8%

Material Quality4%

Advertised Vs Actual Product4%

Thin2%

Quality-Overall2%

Product Condition1%

Functionality-Overall1%

Thickness1%

Common questions

Is griddle utensils profitable to sell on Amazon United States?: The niche generates $54K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +145.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the griddle utensils niche?: 10 brands and 55 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in griddle utensils?: Top complaints mined from reviews: Thickness, Material Quality, Quality-Overall. The return rate is 1.6%.
When does demand for griddle utensils peak?: Demand peaks in Jun–Jul; the busiest month runs 4.4× the quietest.
What does it cost to enter the griddle utensils niche?: Listings span $14.29–$39.06; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 8,330 reviews — the moat a new listing must climb.