Is griddle spatula profitable to sell on Amazon United States?

The niche generates $633K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +78.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the griddle spatula niche?

14 brands and 75 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in griddle spatula?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Rusts/Corrodes. The return rate is 1.5%.

When does demand for griddle spatula peak?

Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the griddle spatula niche?

Listings span $6.22–$31.98; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.

griddle spatula

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.79

avg listing price — sweet spot $15–$100

Growth

Great+78.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$633K

$633K/yr · 404K searches

Price range

Good$6.22–$31.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,793.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, griddle spatula is a $633K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

griddle spatula market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $470K–$564K; units × avg price
Conversion rate: 8.3%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 49 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

BLACKSTONE43%
Anmarko14%
EWFEN9%
Vovoly8%
Grilliance6%
ROMANTICIST5%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top griddle spatula search terms

griddle spatula147K/yr +86.6%5.7% conv.
blackstone spatula82K/yr +157.7%9.0% conv.
hibachi spatula24K/yr +66.0%6.8% conv.
griddle scraper spatula28K/yr -36.7%0.2% conv.
blackstone griddle spatula16K/yr +128.9%7.2% conv.
espatulas para plancha16K/yr +23.1%1.2% conv.
flat top spatula10K/yr +75.7%5.0% conv.
long spatula for griddle10K/yr +77.8%5.4% conv.
blackstone spatulas10K/yr +232.4%7.5% conv.
black stone spatula7K/yr +139.1%6.4% conv.

All search terms

Top griddle spatula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blackstone 5550 Extra Long Griddle Spatula Set of 2

BLACKSTONE$16.834.8★1,117 rev

Blackstone 5195 Premium Signature Series Griddle Spatula

BLACKSTONE$11.314.8★720 rev

Blackstone Hamburger Griddle Spatula - Stainless Steel

BLACKSTONE$13.504.8★661 rev

Metal Spatula Stainless Steel and Scraper - Professional Chef Griddle Spatulas Set of 3 - Heavy Duty Accessories Great for Cast Iron BBQ Flat Top Grill Skillet Pan - Commercial Grade

Anmarko$20.394.8★2,794 rev

35PCS Griddle Accessories Kit Flat Top Grill Accessories Set for Blackstone and Camp Chef Grill Spatula Set with Enlarged Spatulas Basting Cover Scraper for Outdoor Barbecue

EWFEN$28.764.8★5,257 rev

Newest

by launch date

Thicker Stainless Steel Grill Spatula Blade Only Size: 5.3L 2.8 W

Adoco$9.50136 rev

7mo ago

Cyoufine Hamburger Spatula Turner Stainless Steel Heavy Duty Spatula Turner Metal Spatulas for Cast Iron Skillet Grill Griddle Scraper Kitchen Cooking

Cyoufine$6.2296 rev

1y ago

ROMANTICIST 29PCS Griddle Accessories Set - Flat Top Teppanyaki Spatula Set with Scraper Basting Cover for Camp Chef- Home Cooking Griddle and Outdoor BBQ Gifts for Christmas

ROMANTICIST$24.91990 rev

1y ago

Grilliance 27pcs Griddle Accessories Kit for Blackstone Professional Hibachi Flat Top Grill Tools Enlarged Spatula Gift Set with Basting CoverBurger Press Patty Maker for Outdoor BBQ Teppanyaki

Grilliance$30.584,479 rev

2y ago

14PCS Griddle Accessories Kit Flat Top Grill Accessories Set for Blackstone and Camp Chef Grill Spatula Set with Enlarged Spatulas Scraper for Outdoor Barbecue

Deedro$19.271,523 rev

2y ago

What buyers say about griddle spatula

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing Quality”

Value For Money14%

“Excellent Value”

Grilling10%

“The perfect grilling kit”

Strength8%

“The handles are substantial”

Size-Overall4%

“Everything is reasonable size”

Gifting Purpose4%

“Great gift”

Ease Of Use4%

“Ease of Use”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“They dont break”

Weight Heavy2%

“Sturdy and heavy”

What buyers complain about

Quality-Overall16%

“Lower quality,”

Size-Overall14%

“Well, theres a reason they dont fit”

Rusts/Corrodes14%

“some are rusting”

Strength7%

“Very flimsy”

Durability3%

“Broke on second use”

Handle Quality2%

“Handle melts”

Dishwasher Safe2%

“it can't be washed in the dishwasher”

Material Quality2%

“Plastic melts”

Metal Quality2%

“Cheap metal”

Thickness2%

“Not sharp enough too thick”

Top return reasons

Size-Overall44%

Quality-Overall9%

Grilling8%

Value For Money7%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Handle Quality3%

Strength3%

Product Condition3%

Weight Heavy3%

Common questions

Is griddle spatula profitable to sell on Amazon United States?: The niche generates $633K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +78.5%. Flapen's verdict: Worth a look (62/100).
How competitive is the griddle spatula niche?: 14 brands and 75 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in griddle spatula?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Rusts/Corrodes. The return rate is 1.5%.
When does demand for griddle spatula peak?: Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the griddle spatula niche?: Listings span $6.22–$31.98; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.