Is griddle mat profitable to sell on Amazon United States?

The niche generates $468K/yr across 28 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +132.4%. Flapen's verdict: Worth a look (66/100).

How competitive is the griddle mat niche?

22 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in griddle mat?

Top complaints mined from reviews: Size-Overall, Thickness, Grilling. The return rate is 1.8%.

When does demand for griddle mat peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.

What does it cost to enter the griddle mat niche?

Listings span $8.00–$41.44; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,276 reviews — the moat a new listing must climb.

griddle mat

Worth a look

Shows demand growing +132.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+132.4%

90-day search growth — must beat 0% to launch

Avg price

Great$20.92

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$8.00–$41.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$468K

$468K/yr · 361K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,276.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, griddle mat is a $468K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

griddle mat market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $418K–$523K; units × avg price
Conversion rate: 6.2%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 29 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

51%

Top 20: 91%

Open market

34%

lanlw22%
rumlick14%
Protebox14%
PLOSIF7%
NancyL5%
WZGUSXN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +132.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×

Open Trend

Top griddle mat search terms

blackstone silicone mat75K/yr +57.6%6.3% conv.
silicone grill mat66K/yr +227.8%4.6% conv.
blackstone mat37K/yr +146.8%6.0% conv.
blackstone grill mat26K/yr +207.2%5.3% conv.
blackstone griddle mat21K/yr +157.3%4.5% conv.
silicone mat for blackstone21K/yr +318.5%5.9% conv.
griddle mat21K/yr +103.5%3.1% conv.
silicone griddle mat24K/yr +108.7%3.3% conv.
blackstone silicone10K/yr +164.2%3.4% conv.
blackstone griddle silicone mat10K/yr +150.3%5.8% conv.

All search terms

Top griddle mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silicone Grill Mat Compatible with Blackstone BBQ Griddle Tools Mat with Drip Pad Spatula Mat for Outdoor Kitchen Counter Gifts for Men (Orange)

lanlw$14.724.7★2,878 rev

36 Silicone Griddle Mat for Blackstone 36 Inch Grill Heavy Duty Food Grade Silicone Griddle Cover Protect Your Grill from Dirt & Rust All Year Round

Protebox$26.934.6★3,764 rev

79x39 inches Large Under Grill Mats for Blackstone Double-Sided Fireproof Outdoor Grill Protective Mat Oilproof Waterproof BBQ Fire Pit Fireplace Mat

rumlick$33.124.6★350 rev

rumlick 28 Silicone Griddle Mat Cover for Blackstone Heavy Duty Silicone Cover All Year Round Griddle Top Protective Mat for Black Stone Accessories

rumlick$19.644.7★956 rev

36 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ

PLOSIF$24.264.7★194 rev

Newest

by launch date

Qoksvut Under Grill Mats for Blackstone - 72 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Griddle Floor Mat for Outdoor Grilling Easy to Clean

Qoksvut$27.8151 rev

4mo ago

WZGUSXN Silicone Grill Mat for Blackstone Griddles & Outdoor Grills - Heat Resistant (450F) Countertop Protector Non-Slip Tool Organizer & Grease Catcher 16x11.5 Inch(Black)

WZGUSXN$10.7987 rev

5mo ago

Silicone Grill Mat for Blackstone - BBQ Griddle Tools Side Mat with Drip Pad Griddle Tools Mat for Outdoor Kitchen Countertop BBQ Grill Accessories Gifts for Men (Orange)

NancyL$10.39194 rev

5mo ago

36 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ

PLOSIF$24.26194 rev

6mo ago

28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ

PLOSIF$20.21194 rev

6mo ago

What buyers say about griddle mat

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning17%

“Cleaning is easy”

Size-Overall16%

“Excellent fit”

Grilling14%

“Great for grill”

Quality-Overall12%

“Solid quality”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“Worth EVERY penny”

Durability4%

“Very durable”

Rusts/Corrodes3%

“No rust”

Ease Of Use3%

“Easy to put on”

Material Quality3%

“The material feels durable”

What buyers complain about

Size-Overall22%

“way too narrow”

Thickness8%

“Material is a thicker rubber like”

Grilling6%

“Not for grilling”

Quality-Overall5%

“Lacking quality control”

Ease Of Cleaning5%

“Not Easily Cleaned”

Strength4%

“so a bit flimsy”

Rusts/Corrodes3%

“leading to rust spots on the grill”

Advertised Vs Actual Product2%

“- Misleading ad”

Value For Money2%

“Not worth the cost”

Functionality-Overall2%

“it has not worked for us”

Top return reasons

Size-Overall53%

Grilling13%

Advertised Vs Actual Product5%

Material Quality5%

Thin4%

Value For Money3%

Quality-Overall2%

Color2%

Thickness2%

Strength2%

Common questions

Is griddle mat profitable to sell on Amazon United States?: The niche generates $468K/yr across 28 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +132.4%. Flapen's verdict: Worth a look (66/100).
How competitive is the griddle mat niche?: 22 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in griddle mat?: Top complaints mined from reviews: Size-Overall, Thickness, Grilling. The return rate is 1.8%.
When does demand for griddle mat peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
What does it cost to enter the griddle mat niche?: Listings span $8.00–$41.44; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,276 reviews — the moat a new listing must climb.