Is Green and Blue Pillow Covers profitable to sell on Amazon United States?

Flapen scores Green and Blue Pillow Covers 45 out of 100 on Amazon United States, a Fail. Shoppers spend $51K a year across 89 tracked products. 11 of the 25 products launched in the last year cleared the first-year sales bar. Search demand grew +14.0% in the last 90 days.

How competitive is the Green and Blue Pillow Covers niche on Amazon United States?

25 brands and 35 sellers compete in Green and Blue Pillow Covers on Amazon United States. The top 5 Green and Blue Pillow Covers products take 23% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Green and Blue Pillow Covers?

Green and Blue Pillow Covers buyers on Amazon United States complain most about Quality-Overall, Color, and Value For Money. An estimated 5.8% of orders come back, which is high.

When does demand for Green and Blue Pillow Covers peak?

Search demand for Green and Blue Pillow Covers on Amazon United States peaks in Jul, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Green and Blue Pillow Covers niche?

Green and Blue Pillow Covers sells for $28.04 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.82 to $38.91. The average product has 292 reviews, the count a new listing must catch up to.

Green and Blue Pillow Covers

Fail

Shoppers spend an estimated $51K a year here, so Green and Blue Pillow Covers is a Fail.

Filters High Returns

Flapen Score: 45
45 / 100Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size: $51K/yr145K searches / yr
90-day growth: +14.0%search demand this quarter
Competition: 23%top-5 click share · 25 brands · 35 sellers

Flapen Score

Green and Blue Pillow Covers against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Green and Blue Pillow Covers is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Green and Blue Pillow Covers market on Amazon at a glance

Shoppers on Amazon United States searched for Green and Blue Pillow Covers 145K times last year and spent an estimated $51K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 145K
Growth, 90 days vs prior 90: +14.0%
Conversion, latest week: 1.3%
Market size, estimated: $51Ka year
Peak month: July3.2× the quietest month
Top search term: green and blue pillow covers34K searches a year

02 · Price

A sale here is worth $28.04.

Listings sell for $28.04 on average, from $8.82 to $38.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.04 that is $0 to $3K a year per listing.

Average price: $28.04inside the $15 to $100 sweet spot
Price range: $8.82–$38.91
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #917 within Cushion Covers. It carries 292 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 98%
Out of stock, average day: 2.6%
Average rank: #917in Cushion Covers
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 292per listing
Listings tracked: 89

04 · Newcomers

11 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 25
Successful launches: 11Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Green and Blue Pillow Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

23%

Top 20: 52%

Open market

18%

Brand 164%
Brand 27%
Brand 34%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (19 brands, 18%)

Demand

Green and Blue Pillow Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 3.2×

Search terms

Top Green and Blue Pillow Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

green and blue pillow covers34K/yr -6.3%0.4% conv.
hofdeco outdoor pillows19K/yr +29.9%0.5% conv.
blue and green pillows23K/yr +47.9%0.3% conv.
hofdeco24K/yr +4.4%0.3% conv.
hofdeco pillows17K/yr +246.6%1.1% conv.
thibaut pillow cover12K/yr -10.6%0.2% conv.
chinoiserie pillow covers 20x207K/yr -33.1%0.1% conv.
hofdeco pillow cover8K/yr -58.3%0.7% conv.
hofdeco premium coastal patio indoor outdoor throw pillow cover2K/yr +13.2%0.0% conv.