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Great White

Fail

The top 5 brands take 100% of clicks, so Great White is a Fail.

Flapen Score
39
39 / 100
Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 56
Market size
$138K/yr75K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
97%top-5 click share · 2 brands · 24 sellers

Flapen Score

Great White against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Great White is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Great White market on Amazon at a glance

Shoppers on Amazon United States searched for Great White 75K times last year and spent an estimated $138K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.3%
Market size, estimated
$138Ka year
Peak month
July1.9× the quietest month
Top search term
great white mycorrhizae42K searches a year

02 · Price

A sale here is worth $34.69.

Listings sell for $34.69 on average, from $15.61 to $62.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $34.69 that is $9K to $17K a year per listing.

Average price
$34.69inside the $15 to $100 sweet spot
Price range
$15.61–$62.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,510 within Soils, Mulches & Planting Media. It carries 4,356 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#1,510in Soils, Mulches & Planting Media
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,356per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Great White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Great White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Great White

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Plant Growth”
41%of negative reviews mention “Advertised Vs Actual Product”
0.9%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Great White questions

Answered from the same tracked data.