Grass Seed
PassGrass Seed scores 69 out of 100, a Pass. Shoppers spend an estimated $8.8M a year here, search demand grew +42.3% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 69 / 100Top 8% of 8,839 Patio, Lawn & Garden niches · +13 vs the category median of 5669
- Market size
- $8.8M/yr4.2M searches / yr
- 90-day growth
- +42.3%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 48 sellers
Flapen Score
Grass Seed against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Grass Seed is stronger. Inside it, weaker.
Market
The Grass Seed market on Amazon at a glance
Shoppers on Amazon United States searched for Grass Seed 4.2M times last year and spent an estimated $8.8M. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- +42.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $8.8Ma year
- Peak month
- April10.6× the quietest month
- Top search term
- grass seed1.9M searches a year
02 · Price
A sale here is worth $26.09.
Listings sell for $26.09 on average, from $5.75 to $66.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $26.09 that is $261K to $326K a year per listing.
- Average price
- $26.09inside the $15 to $100 sweet spot
- Price range
- $5.75–$66.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $261K–$326K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Soils, Mulches & Planting Media. It carries 6,294 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Soils, Mulches & Planting Media
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 6,294per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Grass Seed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Brand 180%
- Brand 219%
- Brand 31%
Demand
Grass Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×
Search terms
Top Grass Seed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grass seed1.9M/yr
- grass seeds for lawn922K/yr
- grass seed and fertilizer all in one337K/yr
- st augustine grass seed191K/yr
- evergreen dwarf grass seed106K/yr
- tall fescue grass seed178K/yr
- grass seeds108K/yr
- scotts grass seed78K/yr
- lawn seed67K/yr
- fescue grass seed90K/yr
Reviews and returns
What reviews say buyers love and hate about Grass Seed
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grass Seed questions
Answered from the same tracked data.