Grass Seed
PassGrass Seed scores 69 out of 100, a Pass. Shoppers spend an estimated $8.8M a year here, search demand grew +42.3% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 69 / 100Top 8% of 8,839 Patio, Lawn & Garden niches · +13 vs the category median of 5669
- Market size
- $8.8M/yr4.2M searches / yr
- 90-day growth
- +42.3%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 48 sellers
Flapen Score
Grass Seed against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Grass Seed is stronger. Inside it, weaker.
Market
The Grass Seed market on Amazon at a glance
Shoppers on Amazon United States searched for Grass Seed 4.2M times last year and spent an estimated $8.8M. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- +42.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $8.8Ma year
- Peak month
- April10.6× the quietest month
- Top search term
- grass seed1.9M searches a year
02 · Price
A sale here is worth $26.09.
Listings sell for $26.09 on average, from $5.75 to $66.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $26.09 that is $261K to $326K a year per listing.
- Average price
- $26.09inside the $15 to $100 sweet spot
- Price range
- $5.75–$66.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $261K–$326K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Soils, Mulches & Planting Media. It carries 6,294 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Soils, Mulches & Planting Media
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 6,294per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Grass Seed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotts Turf Builder Grass Seed Sun & Shade Mix 5.6 lbs.
- Price
- $30.44
- Rating
- 4.2/5
- Reviews
- 21,764
- Age
- 3y ago

Scotts Turf Builder Rapid Grass Tall Fescue Mix 5.6 lbs.
- Price
- $25.10
- Rating
- 4.2/5
- Reviews
- 4,748
- Age
- 5y ago

Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.
- Price
- $14.83
- Rating
- 4.2/5
- Reviews
- 21,764
- Age
- 3y ago

Scotts PatchMaster Lawn Repair Mix Sun + Shade Mix 4.75 lbs.
- Price
- $12.86
- Rating
- 3.9/5
- Reviews
- 7,618
- Age
- 10y ago

Scotts Turf Builder Rapid Grass Sun & Shade Mix 5.6 lbs.
- Price
- $26.10
- Rating
- 4.2/5
- Reviews
- 9,386
- Age
- 5y ago
Trending
estimated 90-day click momentum
Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
- Price
- $22.13
- Rating
- 4.2/5
- Reviews
- 13,484
- Age
- 11mo ago

Scotts Turf Builder Grass Seed Bermudagrass 1 lb.
- Price
- $12.42
- Rating
- 4.1/5
- Reviews
- 948
- Age
- 3y ago

Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.
- Price
- $14.83
- Rating
- 4.2/5
- Reviews
- 21,764
- Age
- 3y ago

Scotts Turf Builder Grass Seed Sun & Shade Mix 16 lbs.
- Price
- $61.44
- Rating
- 4.2/5
- Reviews
- 21,764
- Age
- 3y ago

Scotts Kentucky 31 Grass Seed Mix 7 lbs.
- Price
- $23.56
- Rating
- 4.1/5
- Reviews
- 464
- Age
- 6mo ago
Newest
by launch date
Scotts Kentucky 31 Grass Seed Mix 7 lbs.
- Price
- $23.56
- Rating
- 4.1/5
- Reviews
- 464
- Age
- 6mo ago

Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
- Price
- $22.13
- Rating
- 4.2/5
- Reviews
- 13,484
- Age
- 11mo ago

Pennington Contractors Central Grass Seed Mix Rapid Grass Seeds for Lawn 7 lb
- Price
- $15.96
- Rating
- 4.2/5
- Reviews
- 1,871
- Age
- 2y ago

Pennington Contractors Northern Grass Seed Mix Rapid Grass Seeds for Lawn 40 lb
- Price
- $65.95
- Rating
- 4.2/5
- Reviews
- 1,871
- Age
- 2y ago

No Mow Lawn Grass Seed Dwarf Fine Fescue Mix Low Maintenance Lawn Seed 1 Pound Pack
- Price
- $19.97
- Rating
- 3.4/5
- Reviews
- 157
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
0%
- Scotts80%
- Pennington19%
- Starting Gardens1%
Demand
Grass Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×
Search terms
Top Grass Seed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grass seed1.9M/yr
- grass seeds for lawn922K/yr
- grass seed and fertilizer all in one337K/yr
- st augustine grass seed191K/yr
- evergreen dwarf grass seed106K/yr
- tall fescue grass seed178K/yr
- grass seeds108K/yr
- scotts grass seed78K/yr
- lawn seed67K/yr
- fescue grass seed90K/yr
Reviews and returns
What reviews say buyers love and hate about Grass Seed
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grass Seed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









