grass rug
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.21avg listing price — sweet spot $15–$100
Price range
Great$9.29–$75.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$131K$131K/yr · 363K searches
Review moat
Bad4,290.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grass rug is a $131K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
grass rug market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
24%
- Ophanie34%
- Garland Rug21%
- turfloid6%
- Fasmov6%
- Amdrebio5%
- LOOBANI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top grass rug search terms
- grass rug179K/yr
- grass carpet59K/yr
- green grass rug44K/yr
- grass rugs for indoors21K/yr
- grass carpet indoor13K/yr
- carpet grass8K/yr
- grass green rug7K/yr
- grass area rug6K/yr
- green grass carpet8K/yr
- grass rug for bedroom9K/yr
Top grass rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ophanie Green Rug Grass Area Rugs for Bedroom 4x6 Shag Fluffy Carpet Fuzzy Furry Plush Soft Cute Kids Baby Girls Shaggy Bedside Indoor Floor Carpets for Teen Dorm Home Decor Aesthetic Nursery
Ophanie$23.044.3★24,801 rev
Garland Rug Artificial Grass 7 Ft. X 10 Ft. Large Indoor/Outdoor Area Rug Green -Lush Green Durable and Low-Maintenance for Patios Lawns and More
Garland Rug$47.124.4★1,058 rev
Garland Rug Artificial Grass 3 Ft. X 5 Ft. Large Indoor/Outdoor Area Rug Green Durable and Low-Maintenance for Patios Lawns and More
Garland Rug$16.424.4★1,058 rev
Fasmov Green Artificial Grass Rug Grass Carpet Rug 3.2 x 6.5 Realistic Fake Grass Deluxe Turf Synthetic Turf Thick Lawn Pet Turf -Perfect for Indoor/Outdoor
Fasmov$27.644.0★2,278 rev
Ophanie Green Grass Area Rugs for Bedroom 3x5 Shag Fluffy Carpet Fuzzy Furry Plush Soft Cute Kids Baby Girls Shaggy Bedside Floor Rug for Teen Nursery Decor Aesthetic with Over 99 pcs Pile fibers
Ophanie$20.204.3★24,801 rev
Newest
by launch date
KILCLER Artificial Grass Indoor Outdoor Turf Rug 5Ft x 8Ft Soft and Durable High Density Realistic Fake Grass Carpe Pet-Friendly Perfect for Patio Lawn Balcony Weddings Photoshoot Backdrop
KILCLER$49.6674 rev
Wet Grass Rug - Green Grass Classic Handmade Flocked Area Rug - Hypebeast Home Decor Carpet - 20 * 32in (50 * 80cm) Indoor Entryway/Bathroom Mat/Sneaker Display Mat - Artistic Premium Floor Mat
KEEP OFF$26.51102 rev
OLANLY 5x7 Machine Washable Large Area Rugs for Living Room Bedroom Soft Fluffy Shaggy Bedside Rug Indoor Floor Carpet for Kids Girls and Boys Dorms Nursery Home Decor Aesthetic Grass Green
OLANLY$55.5210,670 rev
Ophanie Green Grass Area Rugs for Bedroom 3x5 Shag Fluffy Carpet Fuzzy Furry Plush Soft Cute Kids Baby Girls Shaggy Bedside Floor Rug for Teen Nursery Decor Aesthetic with Over 99 pcs Pile fibers
Ophanie$20.2024,801 rev
XLX TURF Outdoor Artificial Grass Rug 4FT X 4FT Green Synthetic Turf Floor Mat for Balcony Patio Yard Pets Dogs Grass Pad
XLX TURF$30.37234 rev
Trending
90-day click momentum
turfloid Artificial Grass Rug 1 ft x 3 ft Synthetic Fake Grass Turf Mat for Party Wedding Garden Home Decor 0.8 Pile Height
turfloid$9.294.2★
KILCLER Artificial Grass Indoor Outdoor Turf Rug 5Ft x 8Ft Soft and Durable High Density Realistic Fake Grass Carpe Pet-Friendly Perfect for Patio Lawn Balcony Weddings Photoshoot Backdrop
KILCLER$49.664.1★
OLANLY 5x7 Machine Washable Large Area Rugs for Living Room Bedroom Soft Fluffy Shaggy Bedside Rug Indoor Floor Carpet for Kids Girls and Boys Dorms Nursery Home Decor Aesthetic Grass Green
OLANLY$55.524.4★
Garland Rug Artificial Grass 6 Ft. X 9 Ft. Large Indoor/Outdoor Area Rug Green -Lush Green Durable and Low-Maintenance for Patios Lawns and More
Garland Rug$43.584.4★
Garland Rug Artificial Grass 9 Ft. X 12 Ft. Large Indoor/Outdoor Area Rug Green -Lush Green Durable and Low-Maintenance for Patios Lawns and More
Garland Rug$75.524.4★
What buyers say about grass rug
What buyers praise and complain about, mined from review topics.What buyers love
“Its well made”
“Great for the price”
“Soft and fluffy”
“As advertised”
“Great Color”
“Perfect Fit”
“It is durable”
“Easy to clean”
“Easy to use”
“Decorative turf”
What buyers complain about
“Not the quality I was expecting”
“It is not super thick”
“didnt like some of the prices”
“Horrible smell”
“the color is different”
“False advertising”
“Inaccurate size and different quality from how it is pictured”
“To thin”
“Very thin material”
“Not durable”
Top return reasons
Common questions
- Is grass rug profitable to sell on Amazon United States?
- The niche generates $131K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the grass rug niche?
- 18 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in grass rug?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 3.9%.
- When does demand for grass rug peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the grass rug niche?
- Listings span $9.29–$75.52; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 4,290 reviews — the moat a new listing must climb.