grass patch
Launch itA $9.4M/yr market growing +44.8% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$9.4M$9.4M/yr · 4.2M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$27.17avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.75–$66.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+44.8%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,434.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grass patch is a $9.4M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
grass patch market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- $8.2M–$10.9M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
0%
- Scotts81%
- Pennington18%
- Starting Gardens1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.8% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 135.4×
Top grass patch search terms
- grass seed1.9M/yr
- grass seeds for lawn922K/yr
- grass seed and fertilizer all in one337K/yr
- st augustine grass seed191K/yr
- evergreen dwarf grass seed106K/yr
- tall fescue grass seed178K/yr
- grass seeds108K/yr
- scotts grass seed78K/yr
- lawn seed67K/yr
- fescue grass seed90K/yr
Top grass patch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotts Turf Builder Grass Seed Sun & Shade Mix 5.6 lbs.
Scotts$30.444.2★21,764 rev
Scotts Turf Builder Rapid Grass Tall Fescue Mix 5.6 lbs.
Scotts$25.104.2★4,748 rev
Scotts PatchMaster Lawn Repair Mix Sun + Shade Mix 4.75 lbs.
Scotts$12.863.9★7,618 rev
Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.
Scotts$14.834.2★21,764 rev
Scotts EZ Seed Patch & Repair for Sun and Shade 3.75 lbs.
Scotts$16.764.0★7,286 rev
Newest
by launch date
Scotts Kentucky 31 Grass Seed Mix 7 lbs.
Scotts$23.56464 rev
Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
Scotts$22.1313,484 rev
O.M. Scott & Sons Tall Fescue Blend Grass Seed 8 lbs.
Scotts$30.47296 rev
Pennington Contractors Central Grass Seed Mix Rapid Grass Seeds for Lawn 7 lb
Pennington$15.961,871 rev
Pennington Contractors Northern Grass Seed Mix Rapid Grass Seeds for Lawn 40 lb
Pennington$65.951,871 rev
Trending
90-day click momentumScotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
Scotts$22.134.2★
Scotts Turf Builder Grass Seed Bermudagrass 1 lb.
Scotts$12.424.1★
Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.
Scotts$14.834.2★
Scotts EZ Seed Patch & Repair Tall Fescue Lawns 10 lbs.
Scotts$30.914.1★
Scotts Turf Builder Grass Seed Sun & Shade Mix 16 lbs.
Scotts$61.444.2★
What buyers say about grass patch
What buyers praise and complain about, mined from review topics.What buyers love
“Fast Growing”
“Good quality seed”
“Great value”
“Easy to Grow”
“Exactly what i need”
“Easy instructions”
“it came in thicker than expected”
“Color is good”
“Very durable”
“Scotts Turf Builder Rapid Grass Sun a Shade is so amazing”
What buyers complain about
“Poor germination”
“No result”
“Not worth this at any price”
“Garbage product”
“Waste of time, money and water”
“Picture misleading”
“not following directions”
“did not last”
“The bag was so small”
“was thick in about two weeks”
Top return reasons
Common questions
- Is grass patch profitable to sell on Amazon United States?
- The niche generates $9.4M/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.8%. Flapen's verdict: Launch it (70/100).
- How competitive is the grass patch niche?
- 3 brands and 51 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grass patch?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for grass patch peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 135.4× the quietest.
- What does it cost to enter the grass patch niche?
- Listings span $5.75–$66.98; the average listing price is $27.17 (sweet spot $15–$100). The average incumbent carries 6,434 reviews — the moat a new listing must climb.