grass mat
Worth a lookShows a sweet-spot price point ($29.48 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Price range
Good$4.81–$128.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,446.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 92K searches
According to Flapen's Amazon United States niche tracking, grass mat is a $67K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
grass mat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 4.5%
- Avg brand age
- 47 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
78
Top-5 brand share
42%
Top 20: 88%
Top-5 click share
31%
Top 20: 76%
Open market
52%
- GROWTRAX12%
- OLanto9%
- PICK FOR LIFE8%
- turfloid6%
- Evemodel6%
- CooRug6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.8×
Top grass mat search terms
- grass mat65K/yr
- grass mats7K/yr
- outdoor grass mat5K/yr
- grass floor mat5K/yr
- grass matt4K/yr
- plastic grass mat3K/yr
- green grass mat3K/yr
- grass mats for outdoors1K/yr
Top grass mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLanto Artificial Grass Door Mat Turf Grass Front Door Mats Outdoor/Indoor Realistic Fake Grass Rug for Entrance Dog Patio Camper Home Decor 17 x 30
OLanto$14.514.3★972 rev
Growtrax Biodegradable Grass Seed Mat Year Round Green - 50 Sq Ft Quick Fix Roll - Growing Solution for Lawns Dog Patches and Shade - Just Roll Water & Grow -Not Fake or Artificial Grass
GROWTRAX$24.453.3★5,496 rev
CP138 Artificial Model Grass Mat Trains Grass Green 40 x 100cm or 15.7x 39for Decoration Craft Scenery Model DIY
Evemodel$9.884.2★1,663 rev
CooRug Fake Grass 30 x 17 Inches Artificial Grass for Dogs Realistic Turf for Indoor Outdoor Door Mat Balcony Patio Lawn Decoration
CooRug$14.084.3★563 rev
Growtrax Biodegradable Grass Seed Mat - 100 sqft Year Round Green - Grass Seed and for Lawns Dog Patches & Shade - Just Roll Water & Grow - No Fake or Artificial Grass
GROWTRAX$39.583.4★4,689 rev
Newest
by launch date
Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)
InwodiTeki$14.01146 rev
Petramax ReadyRoll Biodegradable Kentucky Grass Seed Mat for Southern Lawn (108 ft.) 3-in-1 Grass Seed Rolls w/Mulch & Fertilizer - Perennial Rye Tall Fescue Blend - Heat Tolerant Lawn Repair Patch
PETRAMAX$52.4156 rev
Petramax ReadyRoll Biodegradable Grass Seed Mat for Lawn (54 ft.) - All Year Green 3-in-1 Tall Fescue & Kentucky Grass Seed Rolls w/Mulch & Fertilizer - Lawn Repair Patch - Just Roll Water Grow
PETRAMAX$33.1356 rev
Petramax ReadyRoll Biodegradable Bermuda Grass Seed Mat for Southern Lawn 54 Sq ft. 3-in-1 Grass Seed Rolls w/Mulch & Fertilizer - Perennial Rye Tall Fescue Blend - Heat Tolerant Lawn Repair Patch
PETRAMAX$32.8768 rev
SSRIVER Dog Grass Pad 51.2x31.5In Fake Grass for Dogs Artificial Grass Pee Pad for Puppies Potty Training Indoor Outdoor
SSRIVER$29.054,998 rev
Trending
90-day click momentum
turfloid Artificial Grass Rug 1 ft x 3 ft Synthetic Fake Grass Turf Mat for Party Wedding Garden Home Decor 0.8 Pile Height
turfloid$9.294.2★
Petramax ReadyRoll Biodegradable Grass Seed Mat for Lawn (54 ft.) - All Year Green 3-in-1 Tall Fescue & Kentucky Grass Seed Rolls w/Mulch & Fertilizer - Lawn Repair Patch - Just Roll Water Grow
PETRAMAX$33.133.3★
Petramax ReadyRoll Biodegradable Kentucky Grass Seed Mat for Southern Lawn (108 ft.) 3-in-1 Grass Seed Rolls w/Mulch & Fertilizer - Perennial Rye Tall Fescue Blend - Heat Tolerant Lawn Repair Patch
PETRAMAX$52.413.3★
Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)
InwodiTeki$14.014.0★
Petramax ReadyRoll Biodegradable Bermuda Grass Seed Mat for Southern Lawn 54 Sq ft. 3-in-1 Grass Seed Rolls w/Mulch & Fertilizer - Perennial Rye Tall Fescue Blend - Heat Tolerant Lawn Repair Patch
PETRAMAX$32.872.8★
What buyers say about grass mat
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mat”
“Fits great”
“Cleans up well”
“Easy to work with”
“Good price”
“As advertised”
“So far its holding up well”
“The color is vibrant”
“making it perfect for decorating”
“the material is very cool”
What buyers complain about
“Poor results”
“Horrible quality”
“Too expensive”
“Did not grow”
“falling apart after a week”
“Too small”
“Strong chemical Odor”
“Not as thick as you would expect”
“Not As Described”
“it was not very easy to clean like stated”
Top return reasons
Common questions
- Is grass mat profitable to sell on Amazon United States?
- The niche generates $67K/yr across 52 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the grass mat niche?
- 38 brands and 78 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in grass mat?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 3.4%.
- When does demand for grass mat peak?
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the grass mat niche?
- Listings span $4.81–$128.95; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.