grass blanket
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Price range
Great$7.24–$58.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Great+66.9%90-day search growth — must beat 0% to launch
Review moat
Good1,405.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$101K$101K/yr · 252K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grass blanket is a $101K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
grass blanket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $86K–$107K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
59
Top-5 brand share
42%
Top 20: 80%
Top-5 click share
33%
Top 20: 62%
Open market
52%
- ZAZE11%
- Wind Tour10%
- TigeJoy8%
- Genovega8%
- G GOOD GAIN6%
- Orga'Neat6%
Top grass blanket search terms
- small picnic blanket28K/yr
- cute picnic blanket24K/yr
- grass blanket22K/yr
- padded picnic blanket16K/yr
- picnic blanket small14K/yr
- packable picnic blanket15K/yr
- gingham picnic blanket15K/yr
- thick picnic blanket13K/yr
- baggu picnic blanket11K/yr
- picnic quilt10K/yr
Top grass blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wind Tour Waterproof Foldable Picnic Mat for Outdoor 59 x 71 Inches Blue
Wind Tour$9.934.4★1,325 rev
ZAZE Extra Large Picnic Outdoor Blanket 80x80 Waterproof Foldable Blankets Gingham Picnic Mat for Beach Camping Grass Lawn Park Accessories Cute Couple Gifts Ideas Wedding Registry(Green White)
ZAZE$29.614.6★4,924 rev
TigeJoy Extra Large Picnic Blanket Waterproof Foldable 80x80 Outdoor Picnic Mat Beach Blanket Sandproof for Park Grass Travel Hiking Camping Essentials Gingham Picnic Blanket
TigeJoy$20.484.6★557 rev
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
Genovega$25.324.5★537 rev
OrgaNeat Pocket Picnic Blanket Sandproof Lightweight Pocket Camping Tarp 55x 60 Foldable & Fits into Small Bag Water Resistant Washable Quick Dry Compact Beach Mat for Outdoor Recreation
Orga'Neat$12.684.5★1,113 rev
Newest
by launch date
HunnmingRe Gingham Pocket Picnic Blanket Lightweight Portable Compact Beach Mat 55 x 60inch Foldable Fits into Small Bag Sandproof Waterproof Quick Dry Outdoor Blanket for Hiking Camping Travel Green
HunnmingRe$12.2826 rev
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
Genovega$25.32537 rev
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
Genovega$25.39537 rev
TigeJoy Extra Large Picnic Blanket Waterproof Foldable 80x80 Outdoor Picnic Mat Beach Blanket Sandproof for Park Grass Travel Hiking Camping Essentials Gingham Picnic Blanket
TigeJoy$20.48557 rev
TigeJoy Small Picnic Blanket Waterproof 60x60 5-Layer Thick Beach Blanket Sandproof Gingham Picnic Blanket Outdoor Picnic Mat for Beach Park Grass Travel Hiking Camping Essentials
TigeJoy$19.56557 rev
Trending
90-day click momentum
BAY LAUREL Turkish Beach Towel with Travel Bag 39 x 71 Quick Dry Sand Free Lightweight Large Oversized Towels Light
BAY LAUREL$14.944.6★
HunnmingRe Gingham Pocket Picnic Blanket Lightweight Portable Compact Beach Mat 55 x 60inch Foldable Fits into Small Bag Sandproof Waterproof Quick Dry Outdoor Blanket for Hiking Camping Travel Green
HunnmingRe$12.283.8★
Wind Tour Waterproof Picnic Blanket with Carry Strap - Foldable Sandproof Outdoor Mat for Camping Beach Park - 59 x 71 Coffee Grid (Single Mat)
Wind Tour$14.134.4★
Wekapo Beach Blanket Sandproof Beach Mat Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets Standard (1~3 person)
WEKAPO$23.164.7★
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
Genovega$25.324.5★
What buyers say about grass blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, its a fantastic value for the price—high quality without breaking the bank”
“I fit comfortably”
“It is soft like a blanket”
“I also love that its waterproof”
“Easy to use”
“The color is cute”
“Vibrant and lightweight”
“Lovely and comfortable”
“It does well to keep things clean”
“Amazing value”
What buyers complain about
“Its not very thick”
“Too Small”
“NOT WATERPROOF”
“Sub standard quality”
“Too hard to close”
“Poor color”
“Absolutely nothing like the picture”
“Just a piece of waterpfoor material”
“it ripped within a week”
“Chemical smell”
Top return reasons
Common questions
- Is grass blanket profitable to sell on Amazon United States?
- The niche generates $101K/yr across 78 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +66.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the grass blanket niche?
- 49 brands and 59 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in grass blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Water Resistance. The return rate is 3.4%.
- What does it cost to enter the grass blanket niche?
- Listings span $7.24–$58.47; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.