gransfors bruk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great224.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$220.97avg listing price — sweet spot $15–$100
Market size
Okay$199K$199K/yr · 114K searches
Price range
Bad$51.45–$326.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gransfors bruk is a $199K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
gransfors bruk market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $166K–$221K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 6.1%
- Avg brand age
- 67 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Gränsfors Bruks90%
- Hults Bruk8%
- Gransfors Bruk2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×
Top gransfors bruk search terms
- grnsfors bruks33K/yr
- gransfors bruks axe33K/yr
- gransfors bruk25K/yr
- gransfors bruks13K/yr
- gransfors bruks small forest axe6K/yr
- gransfors bruks hatchet4K/yr
Top gransfors bruk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gransfors Bruks Small Forest Axe 19 Inch 420
Gränsfors Bruks$200.664.8★854 rev
Gransfors Bruks Scandinavian Forest Axe 25 Inch 430
Gränsfors Bruks$232.014.6★660 rev
Gransfors Bruks Outdoor Axe
Gränsfors Bruks$205.914.6★256 rev
Gransfors Bruks Wildlife Hatchet 13.50 Inch Axe 415
Gränsfors Bruks$188.534.8★575 rev
Gransfors Bruk Small Forest Axe (420) with Ceramic Grinding Sharpening Stone (4034) - Bundle (2 Items)
Gränsfors Bruks$249.864.8★115 rev
Newest
by launch date
Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle
Hults Bruk$193.2813 rev
Gransfors Bruk Large Splitting Axe 31 (445) with Ceramic Grinding Sharpening Stone (4034) - Bundle (2 Items)
Gransfors Bruk$326.937 rev
Gransfors Bruk Small Forest Axe (420) with Ceramic Grinding Sharpening Stone (4034) - Bundle (2 Items)
Gränsfors Bruks$249.86115 rev
Hults Bruk Akka Foresters Premium Outdoor Axe
Hults Bruk$187.15171 rev
Gransfors Bruks Hand Hatchet
Gränsfors Bruks$184.5686 rev
Trending
90-day click momentumHults Bruk Akka Foresters Premium Outdoor Axe
Hults Bruk$187.154.6★
Gransfors Bruks Small Forest Axe 19 Inch 420
Gränsfors Bruks$200.664.8★
Gransfors Bruks Outdoor Axe
Gränsfors Bruks$205.914.6★
Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle
Hults Bruk$188.794.6★
Gransfors Bruks Carpenters Axe.
Gränsfors Bruks$224.544.8★
What buyers say about gransfors bruk
What buyers praise and complain about, mined from review topics.What buyers love
“Looks to be well made”
“It extends the life of the handle”
“very sharp”
“perfect size for roughing out bowls”
“Best hatchet ever- worth the cost”
“Very sturdy, great feel in hand”
“Not too heavy”
“gets the job done”
“However, my handle is perfect and looks great,”
“as is the weight”
What buyers complain about
“Nice axe, just a little rough”
“It also feels a bit small in my hand”
“It ripped when pulling it off”
“Extremely disappointed to receive my axe with deep rust on blade edge”
“Its definitely more expensive”
“Even though it is 5lbs it doesnt feel that heavy”
“After having Helko's, which are not cheap either, and paying more for GB's, I just expected to get something equal, if not better, in quality”
Top return reasons
Common questions
- Is gransfors bruk profitable to sell on Amazon United States?
- The niche generates $199K/yr across 21 tracked products. 90-day search growth is -35.7%. Flapen's verdict: Skip it (28/100).
- How competitive is the gransfors bruk niche?
- 3 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gransfors bruk?
- Top complaints mined from reviews: Hard Feel, Size-Overall, Durability. The return rate is 3.1%.
- When does demand for gransfors bruk peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the gransfors bruk niche?
- Listings span $51.45–$326.93; the average listing price is $220.97 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.