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Gozney

Fail

The top 5 brands take 99% of clicks, so Gozney is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$444K/yr118K searches / yr
90-day growth
+50.6%search demand this quarter
Competition
54%top-5 click share · 6 brands · 37 sellers

Flapen Score

Gozney against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gozney is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gozney market on Amazon at a glance

Shoppers on Amazon United States searched for Gozney 118K times last year and spent an estimated $444K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $444K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+50.6%
Conversion, latest week
1.6%
Market size, estimated
$444Ka year
Peak month
December3.1× the quietest month
Top search term
gozney79K searches a year

02 · Price

A sale here is worth $235.64.

Listings sell for $235.64 on average, from $13.30 to $939.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $235.64 that is $0 to $24K a year per listing.

Average price
$235.64above the $15 to $100 sweet spot
Price range
$13.30–$939.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #332 within Outdoor Kitchen Appliances & Storage. It carries 177 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
76%
Out of stock, average day
14.6%
Average rank
#332in Outdoor Kitchen Appliances & Storage
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gozney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

37

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Brand 194%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Gozney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gozney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gozney79K/yr
  • gozney pizza oven accessories17K/yr
  • gozney dome16K/yr
  • gozney dome pizza oven6K/yr

Reviews and returns

What reviews say buyers love and hate about Gozney

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Absolute worst quality control”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gozney questions

Answered from the same tracked data.