Is gopher bait profitable to sell on Amazon United States?

The niche generates $623K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (75/100).

How competitive is the gopher bait niche?

15 brands and 99 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in gopher bait?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.

When does demand for gopher bait peak?

Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the gopher bait niche?

Listings span $7.58–$51.04; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.

gopher bait

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.89

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+90.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.58–$51.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$623K

$623K/yr · 292K searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,768.77

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, gopher bait is a $623K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 75/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gopher bait market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $717K–$956K; units × avg price
Conversion rate: 8.9%
Avg BSR: #190
Page quality: 0%
Prime: 77%
Sponsored: 55%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

25%

Victor28%
Tomcat13%
Bonide11%
Monterey9%
Amdro7%
jecudi6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Open Trend

Top gopher bait search terms

gopher killer67K/yr +104.6%7.7% conv.
groundhog killer31K/yr +379.2%3.3% conv.
gopher bait32K/yr +40.8%8.6% conv.
ground hog killer19K/yr +280.5%4.1% conv.
mole poison23K/yr +94.4%10.9% conv.
mole bait23K/yr +83.9%9.4% conv.
gopher poison18K/yr +80.1%8.7% conv.
gopher poisoning pellets25K/yr -28.8%12.3% conv.
vole poison10K/yr +95.6%8.0% conv.
vole poisoning for outdoor use10K/yr +30.3%7.4% conv.

All search terms

Top gopher bait products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victor Outdoor Mole & Gopher Poison Peanuts 4-Pack

Victor$22.024.0★7,920 rev

Monterey Go-DIE Gopher Bait

Monterey$35.604.1★970 rev

Tomcat Mole & Gopher Bait(a) 6 oz.

Tomcat$7.584.0★1,000 rev

REVENGE Moletox Mole & Gopher Killer Poison Bait Granules 1 lb. Ready-to-Use Control for Pocket Gophers in Lawn

Bonide$15.093.9★976 rev

Amdro Mole & Gopher Bait 1 LB 100510486 Black label

Amdro$7.694.0★618 rev

Newest

by launch date

Victor Quick-Strike Mole & Gopher Gassers 8 Total Gassers Self-Igniting Burrow Pest Control Waterproof & Windproof Long-Burn Outdoor Tunnel Treatment (2)

jecudi$36.5311 rev

3mo ago

KQCWKH Mole Repellent for Lawns Mole and Vole Repellent Outdoor Gopher Repellent Groundhog Repellent Outdoor Armadillo Repellent Mole Deterrent for Yard Lasts Up to 3 Months 8 Balls

KQCWKH$33.17563 rev

5mo ago

LEBMP Mole Repellent Gopher Repellent Groundhogs Repellant Outdoor Vole Deterrent Armadillo Repellent for Lawns Keep Mole Out of Yard Get Rid of Gophers Covers Up to 120 Sq Ft-8Pcs

LEBMP$33.39666 rev

5mo ago

Tomcat Mole Killer(a) 12 Worm Baits

Tomcat$23.14194 rev

8mo ago

Giant Destroyer Smoke Bomb Gasser Rodent & for Gophers Moles Groundhogs & Rats Single Pack (4 Tubes) + Jecudi Towel

jecudi$20.32197 rev

1y ago

What buyers say about gopher bait

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“easy to work with”

Pest/Insect Control9%

“Repellent works”

Smell8%

“The natural scent”

Plant Growth8%

“Worked best under the plants so far”

Assembly/Installation8%

“The setup was simple”

Quality-Overall5%

“When it arrived I was impressed with the beautiful craftsmanship”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Cleaning4%

“saved a lot of repeat cleanup”

Value For Money3%

“Worth the money”

Durability2%

“consistent, which made it feel reliable over time”

What buyers complain about

Functionality-Overall29%

“Does not work well”

Pest/Insect Control14%

“Not killing any thing pest are making meals a whole pest still here”

Value For Money7%

“I wish it wasn't quite so expensive”

Smell7%

“truly an unpleasant smell”

Plant Growth3%

“it was starting to affect the roots of some plants”

Ease Of Cleaning3%

“harder to mow cleanly”

Durability2%

“doesnt really hold up”

Size-Overall2%

“Bag was bigger than expected”

Maintenance And Repair2%

“it was getting frustrating to maintain”

Ease Of Use1%

“Took minutes to apply”

Top return reasons

Functionality-Overall37%

Advertised Vs Actual Product13%

Size-Overall10%

Pest/Insect Control10%

Value For Money7%

Leak-Proof3%

Defective Material/Parts3%

Product Condition2%

Instructions/User Manual/Troubleshooting2%

Certifications1%

Common questions

Is gopher bait profitable to sell on Amazon United States?: The niche generates $623K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (75/100).
How competitive is the gopher bait niche?: 15 brands and 99 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in gopher bait?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.
When does demand for gopher bait peak?: Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the gopher bait niche?: Listings span $7.58–$51.04; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.