Gold String Lights

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

5.5%

Market size, estimated

$115Ka year

Top search term

yellow lights20K searches a year

Listings sell for $13.03 on average, from $4.50 to $36.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $13.03 that is $7K to $10K a year per listing.

Average price

$13.03under the $15 to $100 sweet spot

Price range

$4.50–$36.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

3.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #395 within Outdoor Holiday Decorations. It carries 4,271 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#395in Outdoor Holiday Decorations

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,271per listing

Listings tracked

37

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months