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Gold Planter

Fail

Buyers convert on only 0.7% of searches, so Gold Planter is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$86K/yr335K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
42%top-5 click share · 29 brands · 37 sellers

Flapen Score

Gold Planter against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gold Planter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Planter market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Planter 335K times last year and spent an estimated $86K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
0.7%
Market size, estimated
$86Ka year
Peak month
September1.4× the quietest month
Top search term
gold planter62K searches a year

02 · Price

A sale here is worth $35.21.

Listings sell for $35.21 on average, from $13.21 to $119.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.21 that is $0 to $4K a year per listing.

Average price
$35.21inside the $15 to $100 sweet spot
Price range
$13.21–$119.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,965 within Pots, Planters & Container Accessories. It carries 196 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
6.9%
Average rank
#1,965in Pots, Planters & Container Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
196per listing
Listings tracked
45

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Planter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

37

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

42%

Top 20: 77%

Open market

36%

  • Brand 113%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 65%

Demand

Gold Planter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gold Planter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold planter62K/yr
  • brass planter34K/yr
  • gold flower pot35K/yr
  • gold plant pot33K/yr
  • gold planters for indoor plants22K/yr
  • gold planters20K/yr
  • gold pots for plants16K/yr
  • brass pot14K/yr
  • gold pot18K/yr
  • gold planter pot11K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Planter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Too short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gold Planter questions

Answered from the same tracked data.