Goat Coat

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-74.5%

Conversion, latest week

0.7%

Market size, estimated

$22Ka year

Peak month

January13.2× the quietest month

Top search term

goat blanket33K searches a year

Listings sell for $32.33 on average, from $15.06 to $59.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.33 that is $0 to $3K a year per listing.

Average price

$32.33inside the $15 to $100 sweet spot

Price range

$15.06–$59.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #857 within Farm & Ranch. It carries 87 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

98%

Out of stock, average day

28.2%

Average rank

#857in Farm & Ranch

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

87per listing

Listings tracked

42

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months