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63

go away door mat

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 54Conversion 28Competition 75Returns 90Price range 81Avg price 92Brand share 93Review moat 71Quality gap 82

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$21.70

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$9.91–$38.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good641.05

avg incumbent reviews — the moat a new listing must climb

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 105K searches

According to Flapen's Amazon United States niche tracking, go away door mat is a $52K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

go away door mat market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$43K–$54K
units × avg price
Conversion rate
2.3%
Avg BSR
#9,566
Page quality
0%
Prime
95%
Sponsored
82%
Out of stock
7.0%
Avg brand age
37 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

56

Top-5 brand share

42%

Top 20: 92%

Top-5 click share

40%

Top 20: 83%

Open market

52%

  • Juvale14%
  • MAINEVENT9%
  • JJUUYOU7%
  • LUVADIAN7%
  • Kempf6%
  • Wulidrom5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top go away door mat search terms

  • go away door mat78K/yr
  • go away15K/yr
  • go away doormat5K/yr
  • go away welcome mat4K/yr
  • go away mat3K/yr
All search terms

Top go away door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about go away door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good mat”

Durability14%

“Very durable”

Ease Of Cleaning7%

“It works great to catch little pieces of dirt”

Size-Overall6%

“Love the fit”

Strength6%

“Solid and sturdy”

Thickness6%

“Nice, thick”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“Good price point”

Weight Light3%

“Pretty lightweight”

Instructions/User Manual/Troubleshooting2%

“Followed the instructions”

What buyers complain about

Functionality-Overall20%

“Didn't work”

Pest/Insect Control12%

“It didn't even keep rabbits or any animal away from my garden”

Quality-Overall11%

“Cheap quality”

Durability9%

“its already falling apart”

Value For Money8%

“Not worth 10 cents”

Thickness6%

“Thick mat however it sheds more than I was expecting which is unfortunate”

Product Condition4%

“Opened product and used”

Smell4%

“All I got out of this was an odor that I couldn't tolerate”

Size-Overall3%

“A bit smaller than I wanted”

Color2%

“color is fading”

Top return reasons

Leak-Proof17%
Product Condition16%
Advertised Vs Actual Product14%
Functionality-Overall12%
Size-Overall9%
Pest/Insect Control5%
Material Quality3%
Value For Money3%
Thin2%
Color2%

Common questions

Is go away door mat profitable to sell on Amazon United States?
The niche generates $52K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the go away door mat niche?
29 brands and 56 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in go away door mat?
Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Quality-Overall. The return rate is 1.3%.
When does demand for go away door mat peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the go away door mat niche?
Listings span $9.91–$38.95; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.