Go Away Door Mat

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+26.7%

Conversion, latest week

2.3%

Market size, estimated

$52Ka year

Peak month

August1.6× the quietest month

Top search term

go away door mat78K searches a year

Listings sell for $21.70 on average, from $9.91 to $38.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.70 that is $0 to $2K a year per listing.

Average price

$21.70inside the $15 to $100 sweet spot

Price range

$9.91–$38.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #9,566 within Doormats. It carries 641 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

7.0%

Average rank

#9,566in Doormats

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

641per listing

Listings tracked

38

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months