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Gnomes

Pass

Gnomes scores 72 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +61.9% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
72
72 / 100
Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 56
Market size
$1.4M/yr3.4M searches / yr
90-day growth
+61.9%search demand this quarter
Competition
25%top-5 click share · 69 brands · 83 sellers

Flapen Score

Gnomes against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gnomes is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gnomes market on Amazon at a glance

Shoppers on Amazon United States searched for Gnomes 3.4M times last year and spent an estimated $1.4M. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+61.9%
Conversion, latest week
1.9%
Market size, estimated
$1.4Ma year
Peak month
December6.2× the quietest month
Top search term
garden gnomes364K searches a year

02 · Price

A sale here is worth $20.96.

Listings sell for $20.96 on average, from $6.48 to $38.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $20.96 that is $16K to $21K a year per listing.

Average price
$20.96inside the $15 to $100 sweet spot
Price range
$6.48–$38.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #401 within Garden Sculptures & Statues. It carries 879 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#401in Garden Sculptures & Statues
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
879per listing
Listings tracked
89

04 · Newcomers

12 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
12Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gnomes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

69 falling

Sellers

83

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

25%

Top 20: 56%

Open market

65%

  • Brand 112%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Gnomes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Gnomes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden gnomes364K/yr
  • gnomes835K/yr
  • garden gnomes outdoor248K/yr
  • gnome garden decor169K/yr
  • gnome458K/yr
  • garden gnome204K/yr
  • gnomes decorations for yard162K/yr
  • gnomes clearance154K/yr
  • garden gnomes outdoor clearance60K/yr
  • funny garden gnomes60K/yr

Reviews and returns

What reviews say buyers love and hate about Gnomes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
1.2%of orders come back
“TOO SMALL”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gnomes questions

Answered from the same tracked data.