Is gnomes profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 89 tracked products. 12 of 27 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Launch it (72/100).

How competitive is the gnomes niche?

69 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in gnomes?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.

When does demand for gnomes peak?

Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the gnomes niche?

Listings span $6.48–$38.57; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

gnomes

Launch it

A $1.4M/yr market growing +61.9% this quarter with returns at 1.2% — clears our launch bar.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 6% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.96

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 3.4M searches

Growth

Great+61.9%

90-day search growth — must beat 0% to launch

Price range

Good$6.48–$38.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good879.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, gnomes is a $1.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 72/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Launch success: 44%; 12 of 27 new (360d)
Conversion rate: 1.9%
Avg BSR: #401
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.2%
Avg brand age: 27 months
Avg seller age: 183 days

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

25%

Top 20: 56%

Open market

65%

Generic12%
SOWSUN6%
Acgarten5%
twinbling5%
Pohabery5%
TERESA'S COLLECTIONS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 89 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Middle Finger Gnome Statue 7.8in Naughty Garden Gnome Statue Decoration and Lawn Ornament - Funny Garden Gnomes for Outdoor or Home Decor

Generic$20.394.8★633 rev

SOWSUN Garden Gnomes Statues Yard Decorations Outdoor Garden Decor 14 Dinosaur Gnomes Garden Statues Patio Lawn Ornament Gardening Gifts for Women for Housewarming

SOWSUN$32.354.6★2,911 rev

Acgarten Solar Funny Garden Gnome Statue: Outdoor Lights Decorations

Acgarten$29.754.8★381 rev

Drinking Coffee Faceless Garden Gnome Statue Decoration 7.1 Figurine Ornament for Indoor Outdoor Home Patio Yard Lawn

Generic$23.504.7★623 rev

MINICAR Funny Drunk Garden Gnome Statue 9.5 Inch - Indoor Home Office Figurine Decor Outdoor Yard Lawn Patio Sculpture Decoration Naughty Gifts for Women Men Blue

MINICAR$17.544.7★1,238 rev

Newest

by launch date

LEKSON 4th of July Decorations Patriotic Gnomes 250 Anniversary USA Merchandise Red White and Blue Independence Day Home Table Decor 1776-2026 Indoor American Gnome Set of 2

LEKSON$20.9272 rev

2mo ago

VOOKRY Solar Garden Gnome Statues Outdoor Gnome with Firefly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Christmas Garden Figurines for Yard Decor Patio Porch Lawn Ornaments

VOOKRY$35.5214 rev

3mo ago

Brightown-Solar-Gnome-Garden-Decor-Statue with 36 LED Lights Hand-Painted Resin IP65 Waterproof Outdoor Decor for Patio Lawn & Yard Decorations Unique Mothers Day Gifts for Mom

Brightown$33.46116 rev

3mo ago

Bezseili Garden Gnome Outdoor Sunflower Faceless Gnome Statue - Funny Garden Decor for Patio Lawn Yard Balcony Indoor Home Office Shelves Figurines Ornament Decorations Mom Grandma Sisters Gifts

Bezseili$19.1625 rev

4mo ago

Solar Garden Gnome Statues Outdoor Fishing Gnome with Butterfly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Garden Figurines for Yard Decor Patio Porch Lawn Ornaments

stadeco$38.57171 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality is solid”

Gifting Purpose12%

“Funny gift”

Advertised Vs Actual Product9%

“Better than I expected”

Size-Overall7%

“Very nice fit”

Color7%

“Love the color”

Brightness/Shine/Glow6%

“The light is bright”

Design-Overall5%

“it looks great”

Value For Money5%

“Great value”

Fun/Entertainment Experience3%

“So much fun”

Strength2%

“The resin material feels sturdy”

What buyers complain about

Size-Overall43%

“TOO SMALL”

Durability5%

“Breaks easily”

Value For Money4%

“They look more expensive than the cost”

Brightness/Shine/Glow4%

“No Glow”

Quality-Overall4%

“cheap quality”

Functionality-Overall2%

“Doesnt work”

Paint Quality2%

“Poor quality painting”

Advertised Vs Actual Product2%

“Not like the picture”

Weight Heavy2%

“It is too front heavy and falls off”

Strength1%

“easily breakable”

Top return reasons

Size-Overall44%

Defective Material/Parts22%

Advertised Vs Actual Product6%

Functionality-Overall4%

Quality-Overall4%

Paint Quality2%

Brightness/Shine/Glow2%

Value For Money2%

Color1%

Durability1%

Common questions

Is gnomes profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 89 tracked products. 12 of 27 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Launch it (72/100).
How competitive is the gnomes niche?: 69 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in gnomes?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.
When does demand for gnomes peak?: Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the gnomes niche?: Listings span $6.48–$38.57; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

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gnomes

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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