Is gnomes profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 89 tracked products. 12 of 27 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Launch it (72/100).

How competitive is the gnomes niche?

69 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in gnomes?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.

When does demand for gnomes peak?

Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the gnomes niche?

Listings span $6.48–$38.57; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.

gnomes

Launch it

A $1.4M/yr market growing +61.9% this quarter with returns at 1.2% — clears our launch bar.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.96

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 3.4M searches

Growth

Great+61.9%

90-day search growth — must beat 0% to launch

Price range

Good$6.48–$38.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good879.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, gnomes is a $1.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 72/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

gnomes market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 1.9%
Avg BSR: #401
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.2%
Avg brand age: 27 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

25%

Top 20: 56%

Open market

65%

Generic12%
SOWSUN6%
Acgarten5%
twinbling5%
Pohabery5%
TERESA'S COLLECTIONS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top gnomes search terms

garden gnomes364K/yr +113.5%1.4% conv.
gnomes835K/yr +2.8%1.1% conv.
garden gnomes outdoor248K/yr +170.0%1.7% conv.
gnome garden decor169K/yr +259.1%1.4% conv.
gnome458K/yr +18.7%1.1% conv.
garden gnome204K/yr +116.6%1.4% conv.
gnomes decorations for yard162K/yr +54.5%1.3% conv.
gnomes clearance154K/yr -28.2%1.1% conv.
garden gnomes outdoor clearance60K/yr +123.9%1.9% conv.
funny garden gnomes60K/yr +160.8%1.3% conv.

All search terms

Top gnomes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Middle Finger Gnome Statue 7.8in Naughty Garden Gnome Statue Decoration and Lawn Ornament - Funny Garden Gnomes for Outdoor or Home Decor

Generic$20.394.8★633 rev

SOWSUN Garden Gnomes Statues Yard Decorations Outdoor Garden Decor 14 Dinosaur Gnomes Garden Statues Patio Lawn Ornament Gardening Gifts for Women for Housewarming

SOWSUN$32.354.6★2,911 rev

Acgarten Solar Funny Garden Gnome Statue: Outdoor Lights Decorations

Acgarten$29.754.8★381 rev

Drinking Coffee Faceless Garden Gnome Statue Decoration 7.1 Figurine Ornament for Indoor Outdoor Home Patio Yard Lawn

Generic$23.504.7★623 rev

MINICAR Funny Drunk Garden Gnome Statue 9.5 Inch - Indoor Home Office Figurine Decor Outdoor Yard Lawn Patio Sculpture Decoration Naughty Gifts for Women Men Blue

MINICAR$17.544.7★1,238 rev

Newest

by launch date

GoGnome Peace Sign Garden Gnome Figurine Outdoor Statue Funny Guitar Playing Dwarf Rock Music Decor - 6 Resin Lawn Ornament Unique Housewarming Gift for Music Lovers & Gardeners (Red)

GoGnome$19.34138 rev

9mo ago

QCF Solar Garden Gnomes Statues Outdoor Yard Decorations 10 Resin Fountain Gnome Outside Christmas Art Decor for Lawn Patio Porch Backyard Unique Housewarming Gifts for Women Mom Grandma

QCF$24.96148 rev

10mo ago

Bezseili Outdoor Garden Gnome Funny Lawn Gnome Statue Decorations Solar Gnome Riding Turtle Figurines Ornament for Patio Balcony Yard Iutdoor Office Home Decor Mom Grandma Sisters Gifts

Bezseili$23.7374 rev

10mo ago

Outdoor Garden Gnome Statue Decoration - Funny Drinking Coffee gnomes Figurine Ornament for Indoor Outdoor Home Patio Yard Lawn - Lucky Gnome Unique Mom Birthday Gifts - Best Garden Gifts for Day

Somdzono$22.79101 rev

11mo ago

WSHMZYHOME Garden Gnome Statue Decoration with Leaf Umbrella 6.5 Figurine Ornament for Indoor Outdoor Home Patio Yard Lawn for Gnome Lovers & Garden EnthusiastsMomWomen

WSHMZYHOME$14.93204 rev

1y ago

What buyers say about gnomes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality is solid”

Gifting Purpose12%

“Funny gift”

Advertised Vs Actual Product9%

“Better than I expected”

Size-Overall7%

“Very nice fit”

Color7%

“Love the color”

Brightness/Shine/Glow6%

“The light is bright”

Design-Overall5%

“it looks great”

Value For Money5%

“Great value”

Fun/Entertainment Experience3%

“So much fun”

Strength2%

“The resin material feels sturdy”

What buyers complain about

Size-Overall43%

“TOO SMALL”

Durability5%

“Breaks easily”

Value For Money4%

“They look more expensive than the cost”

Brightness/Shine/Glow4%

“No Glow”

Quality-Overall4%

“cheap quality”

Functionality-Overall2%

“Doesnt work”

Paint Quality2%

“Poor quality painting”

Advertised Vs Actual Product2%

“Not like the picture”

Weight Heavy2%

“It is too front heavy and falls off”

Strength1%

“easily breakable”

Top return reasons

Size-Overall44%

Defective Material/Parts22%

Advertised Vs Actual Product6%

Functionality-Overall4%

Quality-Overall4%

Paint Quality2%

Brightness/Shine/Glow2%

Value For Money2%

Color1%

Durability1%

Common questions

Is gnomes profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 89 tracked products. 12 of 27 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Launch it (72/100).
How competitive is the gnomes niche?: 69 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in gnomes?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.
When does demand for gnomes peak?: Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the gnomes niche?: Listings span $6.48–$38.57; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.