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58

gnatrol

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 50Conversion 77Competition 33Returns 98Price range 16Avg price 94Brand share 38Review moat 22Quality gap 80

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$46.54

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$614K

$614K/yr · 177K searches

Growth

Okay+20.0%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,992.78

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.16–$538.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, gnatrol is a $614K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gnatrol market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
$582K–$698K
units × avg price
Conversion rate
7.5%
Avg BSR
#476
Page quality
0%
Prime
89%
Sponsored
94%
Out of stock
0.0%
Avg brand age
79 months
Avg seller age
142 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

102

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Summit37%
  • MICROBE-LIFT17%
  • Bonide13%
  • Microbe Life Hydroponics11%
  • Kate's Home & Garden4%
  • KATE'S GARDEN4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Weekly Amazon search volume, last 50 weeks — +20.0% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top gnatrol search terms

  • bacillus thuringiensis israelensis33K/yr
  • bti fungus gnats24K/yr
  • gnatrol35K/yr
  • bti drops fungus gnats43K/yr
  • bacillus thuringiensis israelensis bti17K/yr
  • gnatrol fungus gnat killer11K/yr
  • microbe lift bmc8K/yr
  • microbe-lift bmc2K/yr
  • bti drops for fungus gnats3K/yr
All search terms

Top gnatrol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$61K20%$123K30%$184K40%$245K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about gnatrol

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control38%

“Helps keeps pests off”

Quality-Overall7%

“No Complaints”

Plant Growth7%

“Perfect for plants”

Ease Of Use7%

“Easy peasy”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product6%

“As advertise”

Smell5%

“Love the smell”

Adhesion/Stickiness2%

“the little stickies are a plus”

Durability1%

“durable too”

Spray/Flow1%

“Easy to spray”

What buyers complain about

Pest/Insect Control35%

“Did not reduce mosquitos”

Functionality-Overall14%

“Doesn't work as stated”

Smell7%

“Doesnt smell wonderful”

Adhesion/Stickiness5%

“It's sticky”

Spray/Flow4%

“Spray didn't work”

Plant Growth4%

“NOT FOR FOOD PLANTS”

Value For Money3%

“Overpriced”

Advertised Vs Actual Product3%

“was not what I expected based on the description”

Size-Overall1%

“smaller than I thought”

Leak-Proof1%

“The bottle leaks”

Top return reasons

Functionality-Overall22%
Pest/Insect Control13%
Advertised Vs Actual Product13%
Leak-Proof12%
Value For Money7%
Size-Overall7%
Spray/Flow5%
Smell4%
Defective Material/Parts2%
Adhesion/Stickiness2%

Common questions

Is gnatrol profitable to sell on Amazon United States?
The niche generates $614K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the gnatrol niche?
13 brands and 102 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in gnatrol?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.4%.
What does it cost to enter the gnatrol niche?
Listings span $5.16–$538.01; the average listing price is $46.54 (sweet spot $15–$100). The average incumbent carries 8,993 reviews — the moat a new listing must climb.