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Glass Animals

Fail

Demand is soft, at -27.5% this quarter, so Glass Animals is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$82K/yr319K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
40%top-5 click share · 27 brands · 32 sellers

Flapen Score

Glass Animals against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Glass Animals is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Animals market on Amazon at a glance

Shoppers on Amazon United States searched for Glass Animals 319K times last year and spent an estimated $82K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
2.0%
Market size, estimated
$82Ka year
Peak month
December2.1× the quietest month
Top search term
glass animals101K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $5.64 to $29.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$5.64–$29.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #782 within Garden Sculptures & Statues. It carries 497 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#782in Garden Sculptures & Statues
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
42

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Glass Animals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

32

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

40%

Top 20: 79%

Open market

40%

  • Brand 117%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Glass Animals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Glass Animals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass animals101K/yr
  • mini glass animals43K/yr
  • glass animal figurines36K/yr
  • tiny glass animals29K/yr
  • mini glass figurines20K/yr
  • little glass animals18K/yr
  • miniature glass figurines15K/yr
  • small glass animals12K/yr
  • miniature glass animals10K/yr
  • glass animal9K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Animals

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Very small pieces”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Glass Animals questions

Answered from the same tracked data.