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Gizzmo

Fail

The top 5 brands take 97% of clicks, so Gizzmo is a Fail.

Flapen Score
33
33 / 100
Ranks 8,513 of 8,839 Patio, Lawn & Garden niches · −23 vs the category median of 56
Market size
$36K/yr33K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 29 sellers

Flapen Score

Gizzmo against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gizzmo is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gizzmo market on Amazon at a glance

Shoppers on Amazon United States searched for Gizzmo 33K times last year and spent an estimated $36K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
7.1%
Market size, estimated
$36Ka year
Peak month
October48.1× the quietest month
Top search term
gizmo pool skimmer plug9K searches a year

02 · Price

A sale here is worth $15.31.

Listings sell for $15.31 on average, from $6.02 to $26.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.31 that is $4K to $8K a year per listing.

Average price
$15.31inside the $15 to $100 sweet spot
Price range
$6.02–$26.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,476 within Cleaning Tools & Chemicals. It carries 949 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#3,476in Cleaning Tools & Chemicals
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
949per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gizzmo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

29

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Gizzmo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 48.1×

Search terms

Top Gizzmo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gizmo pool skimmer plug9K/yr
  • pool gizmo7K/yr
  • gizzmo pool skimmer plug8K/yr
  • pool gizmo for skimmer6K/yr
  • gizzmo3K/yr

Reviews and returns

What reviews say buyers love and hate about Gizzmo

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
4.2%of orders come back
“its pretty loose”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Gizzmo questions

Answered from the same tracked data.